12 - Anna McVeigh-Murphy on Being Hired as the First Marketer at a 20-Person Startup

Anna McVeigh-Murphy, Marketing Manager at Curacubby, joined me on the Modern Startup Marketing podcast. Curacubby was founded in 2016, has 20 people, and is based out of Berkeley, CA. They are seed funded and preparing to raise Series A. Curacubby is an integrated business and payments platform for schools of all sizes. School management shouldn’t be a headache. With Curacubby, schools can focus less on administrative tasks and more on the students. Hurray! We covered: How to prove your company’s expertise through podcasting; How podcasting directly impacts followers on social media; Marketing = relationship-building and providing value through education; Being hired as the first marketer at a 20-person startup with a clean slate - what do you start doing; Who else do you bring onto your marketing team; How to use email marketing with a lean team; Being impatient (to 10x your growth) is normal when you’re at a startup; How COVID has impacted Curacubby's audience targeting and their product roadmap; The concept of giving value, building trust, and growing your audience before you ask them to do something; How to think about differentiating your company and offerings in a cluttered market; Feeling stuck in your marketing role and what to do next (including a mindset shift). You can find Anna M. on LinkedIn: www.linkedin.com/in/anna-lillian-murphy Find out more about Curacubby: www.curacubby.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna F. on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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