157 - How LASSO Makes Time For Play While Driving Revenue (Drew Brucker, VP of Growth at LASSO)

Happy Juneteenth to all my listeners! Drew Brucker (VP of Growth at LASSO, first marketing hire) has been a longtime listener of the podcast and he's one of the people that's given me some great feedback about the show. I decided to invite him on to talk about what he's been building, creative marketing plays, and more. Prior to LASSO, Drew was the first marketing hire at Fullsteam (a tech payments company) and prior to that he was Head of Brand and Digital at Rubicon (had a successful unicorn exit). About LASSO: Founded in 2014, based out of Nashville, 80 people Funding: Series A ($7.5M total) Description: all-in-one project and workforce management platform where event and entertainment companies work. In this episode we talk about: Unpacking this simple equation: Marketing = Creative + Revenue and what does a bowl of cereal have to do with it; What does "creative" mean to you; Top 1-2 creative marketing ideas at LASSO (HINT: using AI, podcast, video); Drew asks me his burning questions. You can find Drew on LinkedIn: www.linkedin.com/in/drewbrucker/  Check out LASSO: www.lasso.io/ This episode is sponsored by 43North, a seed-stage startup accelerator that's on the hunt for its next cohort. This year, 43North will make five $1 million dollar investments, each at 5% equity. Visit 43North.org to learn more. Applications close on June 23rd, so get on it! For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn >> www.linkedin.com/in/annafurmanov

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