Building With Buyers: Startup Marketing and Growth Fueled By Customers
236 - Beyond JTBD: Your Customers Are Whole People So Why Isn’t Your Research
28 May 2025
Hey, it’s Anna, and today I want to talk about something I’ve been quietly refining over the last five years, working with founders and marketing teams. It’s called Whole-Person Customer Research and it’s the foundation for how I help startups get clarity on their positioning, messaging, GTM and content strategy.For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: www.linkedin.com/in/annafurmanovWebsite: furmanovmarketing.com
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