238 - Your Customers (Not Your Product) Are Your Moat With Emily Kramer

Emily Kramer is creator of the MKT1 Newsletter and new Dear Marketers podcast. I am a huge fan. Emily was on the show before:Ep. 141 “Mistakes To Avoid When Hiring Your First Head of Marketing” is a Top 5 most listened to episode.Ep. 183 “If Your Startup Can't Win On GTM, We Won't Invest”Here’s what we cover:How's the pod going;In what (creative) ways have you seen companies leverage customers as part of their growth efforts;What’s important for customer marketing efforts to impact growth;How “Ecosystem Marketing” goes beyond customer marketing and why it works so well;What does a good ecosystem look and feel like;Where do you start;What startups come to mind that are running customer marketing or ecosystem marketing plays well, who should we be watching;Emily asks me her burning question.Emily on LinkedIn: ⁠www.linkedin.com/in/emilykramerMKT1: mkt1.co⁠For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

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