Building With Buyers: Startup Marketing and Growth Fueled By Customers
252 - Customer-Led Growth vs. Customer Marketing & Why Both Are Important (Gianna Scorsone, ChampionHQ)
03 Sep 2025
Gianna Scorsone is co-founder and COO at ChampionHQ. ChampionHQ is the customer-led growth platform. Turn your customers into your No. 1 growth engine. Seed funded.Here’s what we cover:Customer-led growth vs. customer marketing and why both are important;How to turn customers into your No. 1 growth engine;How do you incorporate customers as part of your own growth efforts;Who’s doing customer marketing well;How you're building community at ChampionHQ.Gianna on LinkedIn: www.linkedin.com/in/giannascorsoneChampionHQ: www.championhq.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: linkedin.com/in/annafurmanovWebsite: furmanovmarketing.com
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