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Building With Buyers: Startup Marketing and Growth Fueled By Customers

258 - Finding Purpose In An AI-Changed World (Mark Schaefer, Futurist)

15 Oct 2025

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Mark Schaefer is keynote speaker, university educator, futurist, and bestselling author of books like Marketing Rebellion, Audacious, and most recently How AI Changes Your Customers.Mark also joined me a couple years ago, listen to Ep. 132: How AI Is Changing Marketing Forever & Why Creativity Matters More.Here’s what we cover:What’s changing with our customers, and how do we change alongside them;What scares you most about AI;What makes you hopeful;Why curiosity matters now more than ever;Where are you finding purpose and where can marketers find purpose at a time when we’re kinda lost;Why awkwardness is a brand superpower;The 3 questions we should be asking to guide our company's next chapter.Mark on LinkedIn: www.linkedin.com/in/markwschaeferMark's website: businessesgrow.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠Newsletter: ⁠One Insight

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