Rob Snyder is founder and advisor to b2b startups, Fellow at Harvard Innovation Labs, and Operating Partner at Grix VC. He wrote a book called The Power of PULL which I recommend to folks that are building 0 to 1 (and beyond). We discuss:Quick explanation of PULL;Anything less than "Hell Yes!" is a no, but this is not what we learn in sales;The Rule of One and focus on one person when you’re creating your PULL hypothesis;Are aesthetics even meaningful;Why selling and delivering needs to be a startups primary form of research (wait what about customers);What happens when you had PULL, scaled it, and now growth is stalling;One thing you're working on that you don't fully know how to solve yet.Jump in:02:14 Understanding the Concept of PULL08:58 The Importance of Hell Yes Customers12:38 The Rule of One in Customer Understanding17:07 Aesthetic Differentiation: Meaningless or Meaningful?22:49 Customer Conversations28:44 Navigating Sales Challenges and Growth Stalls33:05 Understanding Demand vs. Supply in Startups39:42 Current ChallengesSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.Rob on LinkedIn: ⁠www.linkedin.com/in/rsnyder1Rob's website: ⁠robsnyder.org⁠Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠One Insight⁠⁠

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related