Michael Klozotsky, CMO at IMO, joined me on the Modern Startup Marketing podcast. We covered: How storytelling makes the marketer's work authentic; On team building and starting from a place of care; How to swim downstream with your marketing when others are swimming upstream; How to ensure your MQLs are quality leads that the sales team will follow up with; How sales and marketing can become successful partners in crime; Marketing simplicity will allow you to more easily shift and steer your ship; How marketers will need to think about engaging buyers differently going into 2021; Using ABM to approach key decision-makers; How to systematically make the time to be creative. Michael is CMO at IMO (www.imohealth.com). IMO is based out of Chicago, IL with ~270 employees. IMO received significant investment from Warburg Pincus (PE firm) and leading U.S. health systems in 2016. They've developed the most widely-accepted medical terminology solution for the management of medical vocabularies and software applications at healthcare organizations worldwide. You can find Michael on LinkedIn: www.linkedin.com/in/michaelklozotsky Find out more about IMO here: www.imohealth.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify podcasts (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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