75 - Look For Interesting Surprises That Will Help Steer The Ship (Jen Root, Co-Founder and VP of Marketing at Manifest Commerce)

I got a chance to speak with Jen Root, co-founder and VP of Marketing at Manifest Commerce, and it was a great convo with an early stage startup that's got some exciting stuff in the works plus a "sprint and fix" mentality. It's such an exciting time. They've also been the podcast's sponsor! Manifest Commerce was co-founded in 2021 by a team of four people including George Wojciechowski (ShipBob's co-founder, ShipBob has raised Series E and the company is valued at over $1B). Together, the team at Manifest Commerce has a passion for climate action. Manifest is earth-friendly e-commerce fulfillment and they're leading the logistics movement towards a greener supply chain. Here's what we hit on: Your 2022 marketing plan - how are you organizing your marketing budget, what channels are you leaning into (HINT: Partnerships); What's the difference between a merchant and a sustainability-focused merchant; What are your top marketing challenges right now (HINT: understanding CAC and CLTV plus finding the time to engage with our community on social); How has the pandemic affected your marketing strategy (HINT: we're still focusing on in-person e.g. April/May sustainability summit where merchants can learn from other merchants); What are the last couple of really good marketing ideas you've come up with; What’s a tough question you’ve had to ask yourself recently (HINT: "what if this doesn't work?"); What are some goals you want to accomplish in 2022 (HINT: once we're bigger, one of our big goals is to speak at the United Nations!); I found out that Jen is a singer so I asked her to sing a bit for us at the end. You can reach Jen on LinkedIn: https://www.linkedin.com/in/jennifer-root-70249051/ Find out more about Manifest Commerce: https://manifestcommerce.io/ This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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