Built by Business: Amazon FBA, E-Commerce, Brand Building
#402 - Great Execution Turns Ordinary Ideas into Extraordinary Results on Amazon
10 Jan 2025
From my "8-Episode Remake for 2025" from my original podcast mini series I launched back in 2020 that turned Selling on Amazon with Andy Isom into one of the top Amazon podcasts in the world. In this episode, I break down one of the biggest lessons I’ve learned in my Amazon FBA journey: Execution beats ideas—every time. When I first started, I thought success came from finding a groundbreaking product idea. But I quickly realized that even an average product can outperform a "genius" one if you execute better than everyone else. I’ll share my early mistakes, the mindset shift that changed everything for me, and a step-by-step approach to choosing and launching products in 2025. You’ll learn why waiting for the perfect idea is holding you back, how to identify opportunities in "ordinary" products, and what great execution actually looks like on Amazon today. Key Topics Covered: Why execution matters more than the product idea How to identify high-potential "ordinary" products Practical steps to out-execute your competition All My Resources: https://www.andyisom.com
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