75: Is Email Dead?

In this episode, Tim and Randy will be joined by a special guest, Evan Samurin of Fundamental Marketing. Evan is actually the guy that helps Tim with email deliverability and he is a guru, consultant and the go-to guy on the subject.People have plenty of misconceptions about email, like thinking that it’s a guaranteed service, meaning that once someone sends an email it will definitely get to the recipient, or thinking that using an email service like Ontraport means that one doesn’t have to worry about email deliverability. Evan will dive into all the facts about email marketing, the various technical processes needed to facilitate better email deliverability, and what gym owners can do overall to make sure that their emails are always reaching their target prospects. Email marketing is definitely not dead, and Evan is here to prove that. So stay tuned.Key Takeaways:The email delivery and coder guy that you want and need on your team (01:41)The importance of email authentication (03:51)80% of all cybercrime starts from an email. Here’s a solution (05:44)Understanding that deliverability starts at the point of opt-in (10:20)The only way to almost guarantee an email will get through (12:00)Doing quarterly cleanings for list hygiene and the significance of watching your engagement (14:49)The hygiene tool that helps people identify valid emails and spam traps (20:42)Our definition of a spammer versus the definition of a spammer to the mailbox (23:28)The necessary mindset change to see addition by subtraction (27:51)The risks of using link shorteners like Bitly in your emails (32:03)Additional Resources:www.Fundamental.MarketingMarketing Talk with Fitness Professionals Facebook Groupwww.WinningGym.com/BlackFridayDealswww.ProfitGPS.comwww.PFMarketingSolutions.com/Callwww.PFMarketingSolutions.com/Automation--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

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