Does Your Offer Suck?

When was the last time you revamped your trial offer? Tim and Randy discuss what you should be offering to your marketplace and how to attract the clients you desire for your premium services.In our interaction with gym owners, we see some of their offers, hooks and we question some of the things they are doing. You'll see some gyms offering a free consultation, which, frankly speaking, is no longer appealing to anybody. Whatever offers you are giving your prospects, you should look a little harder and try to make it more appealing.To see greater success, Tim and Randy suggest that you have to realign your offers because they will greatly impact what type of membership a prospect eventually decides to pay for. For us here at Pulse Fitness, the offer has always been a trial, which is a condensed version of our normal bestselling membership.To have an appealing offer, you have to be clear on who you want to attract first. It's okay to say no to somebody who is not a good fit for your business model since you can't service everybody. Once you are clear on your ideal client, you can then create an offer that appeals to them and always make sure you over-deliver on it.If you want to learn more about how you can make your offer more appealing, Click Play on this episode and hear us take you through the process of servicing your prospects before they become your members. Key TakeawaysFree sessions, free consultations, or free class are no longer appealing offers (01:57)Realigning your offering to your levels of service (03:13)Why it is important to first build a relationship with your leads (04:48)Servicing the marketplace with our intention to help people and not just sell (09:19)How to get your clients to move up the next level of membership in the gym (13:53)Don't be afraid to spend money on customer acquisition (21:39)A paid trial is more valuable than a free trial (23:34)Additional Resources:www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwinninggym.com/workshopwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don't already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

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