Dominate Retention Using Automation

Customer experience is what differentiates your gym from the rest but you have to ensure that your clients are showing up. When they show up, you offer them the opportunity to get the results they want and this is what customer experience is all about. The main reason why your clients pay you to come to the gym is for you to hold them accountable. They want to get the results but you have to hold them accountable.Now, if they are now showing up, you can’t deliver the results and you can’t hold them accountable. Following them up with calls, emails and messages can easily be pushed aside in favor of other tasks in the gym. We have developed an automated system we use here at Pulse Fitness to follow up with the clients when they don’t show up.Before we automated this system, we used to have the coaches and front desk staff make the calls and send the messages. This was not working until we created the automation around outreach. This is just one of the many automated systems we have built in the CLA.Listen in to learn more about this system and how it helps us hold our clients accountable in a super personal way. Key TakeawaysThe better your customer experience the more you’ll fight off competition (02:08)Why a gym owner must ensure that clients show up to the gym (02:26)Clients pay you so that you can hold them accountable and deliver results (03:07)How we created automation around outreach and made it super personal (06:30)Our automated system for accountability ensures we get responses 9 times out of 10 (10:48)Automating tasks in the gym that you should be doing on a regular basis but you don’t (13:10How we have built numerous systems such as this one on accountability into the CLA (15:23)Additional Resources:www.winninggym.com/workshopwww.pfmarketingsolutions.com/summitwww.PFMarketingSolutions.com/Callwww.PFMarketingSolutions.com/Automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.ProfitGPS.com--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

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