21. How To Get More Sales Calls In The Diary

In this essential episode for accountants and bookkeepers, we dive into the real struggles professionals face when attempting to harness the power of social media to attract high-value clients. Despite the enthusiasm, many find themselves caught in a disheartening cycle, posting content that fails to engage potential clients, leading to the premature conclusion that social media marketing just doesn't work for them.Key Takeaways:Identifying Common Pitfalls: The episode highlights common mistakes, such as lacking a clear social media strategy, failing to stand out among competitors, and the frustrating absence of client calls resulting from social media efforts.Secret to Social Media Success: Unveiling a pivotal secret, it's revealed that simply posting content is not enough to attract client inquiries. A shift in strategy is necessary to leverage social media effectively.Marketing Fundamentals: A breakdown of the three critical components of marketing: strategy, tactics, and tools, and how understanding the difference can make marketing efforts more fruitful.Practical Steps for Results: Listeners are guided through actionable steps to transform their social media presence. These include building a targeted audience, showcasing authority through content, and actively engaging with potential clients through 'love bombing' and initiating conversations.Real-world Success Stories: Testimonials from accountants who have successfully implemented these tactics underscore the potential of strategic social media marketing to secure advisory work and generate sales calls.The Importance of Persistence and Strategy: Emphasizing daily action and discipline over fleeting motivation, the episode encourages accountants to consistently apply the outlined tactics for tangible results.Want more? Join THE FREEDOM TRIBEHere's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other. Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services. Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K. 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer. Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice. PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life. -Speak to you in the next episode...

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