26. Don’t Run Facebook Ads Without These Five Things

In today's episode, Amanda C Watts delves into the nuanced world of Facebook advertising, particularly for those aiming to expand their email list and secure high-value advisory clients. Amanda shares insights from her extensive experience since 2015, balancing the highs of lucrative campaigns with the lows of financial losses. Amanda emphasizes that while Facebook advertising has evolved significantly, making it tougher and more expensive to achieve instant results, it's not impossible with the right approach.Key Takeaways: Facebook advertising can be more high risk when outsourcing: If you proceed to working with an ad agency without establishing foundational elements first, you are mnaking yourself vulnerable to higher costs, longer waits for results, and potentially no gains at all. Amanda outlines five foundational requirements for successful Facebook advertising:Finances: Committing to Facebook advertising demands a robust budget for extensive testing and iteration without expecting immediate returns.Validated Offer: Before venturing into advertising, ensure your advisory service is tried, tested, and truly valuable to your prospects.Price Point: Your services should be priced to not only cover advertising costs but also ensure profitability, ideally selling offers above $3,500.Sales System: A strong sales conversion rate (50% or more) is crucial to capitalize on the leads generated through advertising.Valuable Content: Supporting your advertising efforts with organic, valuable content is vital for building trust and rapport with potential clients.Facebook advertising can be a powerful tool for business growth: However it's essential to have the right foundations in place to avoid unnecessary financial strain and maximize your chances of success. Before you move forward with any type of paid advertising be sure to assess your firms readiness, and  consider reaching out to the Business Advisor Academy for guidance on creating, selling, and delivering high-value business advisory offerings.Want more? Join THE FREEDOM TRIBEHere's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other. Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services. Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K. 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer. Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice. PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life. -Speak to you in the next episode...

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