In today's episode, Amanda dives deep into the 6 elements of designing a personal brand as a business advisor. Whether you already have a strong personal brand or are invisible online, this podcast will help you understand how to put the foundations in place to stand out and attract opportunities to you, opportunities in the way of clients, speaking opportunities and building a solid well-known reputation for someone about something. Key Takeaways:The Importance of Personal Branding: The episode emphasizes that personal branding is the key differentiator in the marketplace, helping to create a unique identity and a following.Amanda's Google Campus Experience: She shares her experience of speaking at Google Campus, a significant milestone in her career, highlighting the impact of personal branding.What is Personal Branding: Personal branding is more than self-promotion; it's about reputation management. It's how people perceive you based on every online and offline interaction.Building Your Personal Brand: The episode walks through steps to build your personal brand, including defining goals, establishing what you want to be known for, and understanding your audience.Personal Branding Pyramid: Amanda introduces the concept of the Personal Branding Pyramid, which includes values, personal drivers, reputation, behaviours, skills, and image.Want more? Join THE FREEDOM TRIBEHere's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other. Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services. Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K. 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer. Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice. PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life. -Speak to you in the next episode...
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