How does trust directly impact a company’s top and bottom line?Natalie Doyle Oldfield is a recognized thought leader when it comes to the topic of trust. The founder of Success Through Trust Inc, she is on a mission to make trust the cornerstone of every business. Join Scott and Natalie as they explore: * Natalie’s new book, Trusted: The Proven Path to Customer Loyalty and Business Growth.* Why "trust equity" is a measurable and essential business metric.* Common leadership mistakes that erode trust.* How a company’s internal trust dynamics affect customer relationships.* Practical exercises and workshops to improve team and customer trust.* The tangible benefits of trust on sales and customer loyalty.* The concept of "being the most trusted company" as a North Star.Chapters for this episode: (02:30) Natalie’s Journey to Becoming a Trust Expert(06:05) Trust During Challenging Economic Times(13:45) Measuring Trust Equity (21:14) Building Trust Within Teams (36:26) Common Mistakes Leaders Make About Trust(44:43) Practical Tips for Building Trust Thanks to Natalie Doyle Oldfield for being on Business, Bourbon & Cigars. Natalie Doyle Oldfield is an author and the creator of the Client Trust Index, a proprietary customer experience diagnostic tool, and an online course called Becoming a Trusted Advisor.Connect with Natalie on LinkedIn: https://www.linkedin.com/in/nataliedoyleoldfield/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share...

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“What did the council decide on item 42?” — answered with the speaker and the moment.