Are you occasionally involved in business conversations that are vague and inauthentic? When you’re communicating with employees and customers, what can you do to ensure that your messaging is clear and authentic? Jonny Holsten is a messaging strategist committed to helping organizations use messaging that attracts better customers and closes more deals. He’s the founder of South Mountain Messaging, a marketing and strategy company that helps businesses create messaging that moves the needle. Join Scott and Jonny as they explore: * How clear communication can help business leaders engage audiences and cut through noise.* Helping leaders clarify their message by creating a messaging strategy, training stakeholders, and enabling sales teams to carry it out successfully.* Using the StoryBrand Framework to improve business marketing. * The need for agencies to guide business leaders in marketing themselves effectively.* How to differentiate yourself from competitors through messaging.* The importance of leader accountability. * Rebuilding trust. * Making boring topics more engaging by connecting them to a problem. * The importance of clear messaging in marketing and communication, plus the need to grab attention and win the battle for audience attention in a world of distractions.* Misconceptions about clear communication in leadership. * Messaging that can help a business to stand out in a noisy market. * How not asking for help can lead to missed opportunities.* Finding the one unique thing that sets you apart from others.* Aligning marketing messages with a brand promise, and teaching employees how to use it effectively.Thanks to Jonny Holsten of South Mountain Messaging for being on Business, Bourbon & Cigars. Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyholsten/ As mentioned in the episode, learn more about Jonny’s “Master Your Message” workshop: https://www.southmountainmessaging.com/masteryourmessage BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts * Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.* Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and deep understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA *...

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“What did the council decide on item 42?” — answered with the speaker and the moment.