As an entrepreneur, are you leaving money on the table?In this episode, Scott sits down with James D. Wilton to discuss strategies for monetizing products and services. James shares insights on company objectives, pricing models, and the importance of perceived value. James D. Wilton is a pricing expert and the founder of Monovate. He has over 12 years of experience helping companies implement creative pricing strategies.Explored in this episode: * Pricing strategies should be guided by company objectives.* Communicating your product's value is key to capturing revenue.* Companies often underprice their products.* Founder-based pricing is common in startups.* Good, better, best pricing models are the most common in B2B SaaS.* Modular pricing models are more common in mature companies.* Companies should raise prices by appealing to fairness.* Usage-based pricing is trendy but not right for every business.* Generative AI is changing the world of pricing.Chapters for this episode: (03:12) James's Background and Entry into Pricing Strategy(07:01) Common Pricing Mistakes of Startups(14:17) Tailoring Pricing Strategies to Company Objectives(19:20) Determining Customers' Willingness to Pay(27:59) Packaging Strategies: Good, Better, Best, and Modular(31:34) Raising Prices Without Alienating Customers(40:38) Usage-Based Pricing and Its Challenges(54:20) Balancing Revenue and ProfitabilityThanks to James D. Wilton for being on Business, Bourbon & Cigars. Connect with James on LinkedIn: https://www.linkedin.com/in/jamesdwilton Learn more about turning payments into power via Monavate: https://www.monavate.com/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their

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