What would it take to create a national business services franchise? How do you go about transforming a small business from nothing into a multi-billion-dollar company? Today’s guest is John T. Hewitt has achieved both of these feats. John is an entrepreneur at the peak of his game. John was the co-founder of Jackson Hewitt, the founder of Liberty Tax Service, and is now the CEO of Loyalty Brands. He’s also a franchise expert with over 50 years of experience. Join Scott and John as they explore: * How John’s father inspired him to become an entrepreneur, leading him to co-found Jackson Hewitt Tax Service, which grew into a billion-dollar company.* Aiming to be number one in everything you do.* How setting big, hairy, audacious goals is crucial for achieving greatness, yet many entrepreneurs set goals that are too low or too high.* John's goal in writing his book, iCompete, was to help others avoid the same mistakes he made and give back to the community by sharing his insights.* How growth is an important ingredient of a company's culture, and that once a company stops growing, it's almost impossible to maintain a great culture.* Culture is a critical factor in determining a company's success, and it should be treated as a balance sheet item.* Entrepreneurs who aren't risk tolerant or self-starters often fail.* The need to change in order to improve, and that learning is the only way to do so.* The importance of core values and a winning attitude in business. * John’s concern about the growth of franchising, citing that too many successful mom-and-pop businesses are becoming franchisors without proper knowledge or expertise.Thanks to John Hewitt for being on Business, Bourbon & Cigars. Connect with John on LinkedIn: https://www.linkedin.com/in/john-t-hewitt-9917b7149/ Learn more about John and Loyalty Brands: https://loyaltybrands.com/john-hewitt/ Get John’s book, iCompete: How My Extraordinary Strategy for Winning Can Be Yours: https://www.amazon.com/dp/1682610063 BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts * Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.* Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and deep understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA * Transform your business and

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