How can entrepreneurs establish authority and land clients if they don’t (yet!) have a large audience? Ina Coveney is a business coach, visionary partner, and marketing strategist who works with entrepreneurs and coaches.Join Scott and Ina as they explore: * Strategies for building social authority with a small audience.* Fighting feelings of inadequacy that are linked with having a relatively small audience.* Ina’s experience growing small social media audiences for her clients. * Misconceptions about needing a large audience for social media success. * Making over $100,000 in two years without a large audience. * Disputing the idea that a large social media following is necessary for success.* Facebook ads for entrepreneurs.* Mistakes to avoid: hiring agency to run your Facebook ads without proving your brand's mass appeal first.* The importance of understanding local audiences if you want your Facebook ads to be effective.* Knowing what your goals are for Facebook ads: growing your audience, generating leads, etc.* Your ideal clients may already be in your audience. Ignoring this can lead to missed opportunities.* Engaging with the right people in your audience, rather than just growing the audience for its own sake.* Using Instagram DMs to build connections and turn them into sales.* Measuring your audience engagement by the number of conversations had, not likes or comments.* Having regular conversations with your ideal clients, which can increase the likelihood of them signing up for your training, services, etc.* Scott’s insights on networking, relationship building, and raising perceived value through personalized content.* Inviting your audience to dive deeper into your content via stories and invitations to webinars and other live events.* Creating content that works for you and doesn’t risk burning you out.* Measuring social media engagement.* Forming meaningful relationships with potential clients through Instagram Live and podcast interviews.* Finding win-win solutions in negotiation.Thanks to Ina Coveney for being on Business, Bourbon & Cigars. Connect with Ina on LinkedIn: https://www.linkedin.com/in/inacoveney/ Follow Ina on Instagram: https://www.instagram.com/inacoveney Check out Ina’s podcast: Get Clients First with Ina Coveney: https://www.getclientsfirstpodcast.com/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts * Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.* Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA * Transform your business and redefine your world with Me Plus Ultra

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“What did the council decide on item 42?” — answered with the speaker and the moment.