In this episode of Business Brain, we unpack why so many websites still have terrible search even with AI everywhere — and it comes down to tokens. We break down what a token actually is, why feeding an LLM your entire knowledge base on every customer query gets expensive fast, and how the math changes dramatically depending on which model you choose. A real-world example shows the difference between a $2.5M-a-month implementation and a $25K one running on a leaner model. The takeaway: figure out what it’ll cost to leverage AI against your existing customer data, then decide if the lift is worth it. Then we dive into xAI’s new Grok Custom Voices feature, which clones our voice from roughly 90 seconds of audio and plugs into text-to-speech and voice agent APIs. We riff on the Charmed Life use cases — turning written posts into audio versions for drivers, recording sponsorship reads without the edit pass, voicing phone trees in our own brand voice, and keeping content flowing even when our actual voices are blown out from too much mic time. Voice cloning is either already here or very close, and we’re going to test it in the coming weeks. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #753 for Casual FridAI, May 15, 2026 May 15th: Customer Experience Day 00:01:19 AI compute tokens: Using AI/LLM for search and customer service in your business Sponsors 00:10:54 SPONSOR: Bitdefender. Keep your small business safe with Bitdefender Ultimate Small Business Security. Save 30% when you go to https://bitdefender.com/BRAIN 00:12:25 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at https://Shopify.com/BusinessBrain and upgrade your selling today! 00:13:52 Grok’s new voice cloning 00:17:55 This episode’s Big Takeaway for Business Blueprints: Figure out how to use AI to leverage your business’s existing data 00:21:57 Business Brain 753 Outtro Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show [email protected] Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post FridAI – Tokens + xAI Voice Cloning – Business Brain 753 appeared first on Business Brain - The Entrepreneurs' Podcast.

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