Most small businesses can't be sold, even when they're profitable. The reason is that they were built around the owner instead of built for value. In this episode of CEO Numbers Network, I share a real client story about a business owner who came to me ready to sell and found out her business had no resale value. She had been minimizing profit for years to lower her taxes and running personal expenses through the company, and the strategies that felt smart while she was building it were the exact things blocking her exit. I walk through the 7-step framework I use with my CFO clients to shift from operating a business to owning an asset that can run without you. You will learn what makes a business valuable to a buyer, why tax-minimization strategies can backfire when it's time to sell, how to standardize your offers, how to build recurring revenue, and how clean financials drive the kind of value that gives you options 3 to 5 years from now. If you have ever wondered why your profitable business still feels like a trap, or how to position your company so you have the option to sell, scale, or step back, this episode will show you exactly where to start. 👉 Discover how our CFO services can help you build a business with long-term value: here Key Takeaways: 00:00 Why Most Small Businesses Aren't Sellable 01:30 How Tax Strategy Destroys Business Value 02:31 Operator vs. Owner Mindset Shift 06:23 Focus on One Core Offer 07:25 Build a Repeatable Process 08:35 Build a Team That Runs Without You 09:10 Build a Sales Engine 10:03 Standardize Your Offers 10:57 Recurring Revenue Drives Business Value 11:36 Create a CEO Vision and Plan Resources: ✨Download The Ultimate Dashboard for Business Owners for FREE here 📈 Book a strategy call with Danielle's team at Kickstart: here 👉 Check your books here 👉 Visit the Kickstart website 👉 Follow us on Instagram Listen next: 👉 The Write-Offs That Are Devaluing Your Business 👉 The CEO Response to a Losing Month

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