ResourcesClean Business Energetics WorkshopApply for 1:1 Business MentorshipRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Many women business owners say they want growth. More income, better clients, stronger visibility. But when growth begins to happen, it can feel surprisingly uncomfortable. This episode explores why the very progress you want can also trigger fear, resistance and self-doubt.We look at how the nervous system and the brain naturally prefer what feels familiar, even if the current situation is frustrating or limiting. When business growth requires new behaviours, new beliefs or a different identity, it can feel like a challenge to long-held stories about who you are and what you’re capable of.In this conversation, we unpack the psychology behind the expand–retract cycle many business owners experience. You’ll hear why awareness, courage and humility are essential when navigating growth, and how recognising your own patterns can help you move forward with more clarity and steadiness.Tune in to hear:Why your brain often prefers what is familiar, even when you consciously want change.How growth can challenge identity and trigger resistance or self-doubt.Why self-awareness, courage and humility are essential for sustainable business growth.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You’ll Learn:Why many women business owners unconsciously resist the very growth they say they want.How the expand–retract cycle keeps people moving forward and then pulling back.Why identifying with old stories or beliefs can quietly limit business progress.How developing self-awareness and humility helps create real, lasting change.Themes & Time Stamps:00:00 — Introduction: Why growth feels so scary02:18 — How the nervous system and ego keep us stuck03:17 — Book recommendation: Say What? They Can't Unhear03:57 — Why most businesses are actually selling change04:30 — Free Aligned Women Book Club plug05:19 — Two patterns: choosing what doesn't work vs. ignoring good advice06:08 — The expand-retract cycle explained07:14 — Self-awareness is the answer08:20 — The danger of self-identifying with your limiting stories09:28 — "It's not your grade five bully" — debunking the block10:28 — Identity, shame, and why trying feels like ego death11:56 — Ad break: Rebranding your business for higher-caliber clients13:23 — Growth feels like an attack on your intelligence14:54 — The humility piece: being open to not knowing15:41 — Rewriting core beliefs with new evidence16:46 — Instant gratification vs. real success17:28 — The answer: self-awareness, courage, and humility18:17 — Healthy Energetics in Business workshop18:40 — Final encouragement: discomfort means you're doing it right🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

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