Business for Good Podcast
Episodes
The Incredible, Edible… Pea? How Meala is Using Biotech to Render Eggs Obsolete
15 Dec 2025
Contributed by Lukas
If you've ever checked the ingredients on a baked good, you know how ubiquitous eggs are. They bind, they lift, they emulsify, they hold moisture —...
From Oil Wells to Oak Trees: Ben Dell's Half-Billion-Dollar Pivot to Carbon Offsetting
01 Dec 2025
Contributed by Lukas
What if planting trees could be not just good for the planet, but also a profitable business? In this episode, I'm talking with Ben Dell, the founder ...
Ready for a Carpet Made of Human Hair? This Entrepreneur Turns Salon Waste into Textiles
15 Nov 2025
Contributed by Lukas
What if one solution to fashion's waste problem is literally growing on our own heads? Every day, salons around the world toss out millions of pounds ...
From Fashion Model to Fission Mission: Isabelle Boemeke's Nuclear-Powered Future
01 Nov 2025
Contributed by Lukas
When you hear the word nuclear, does your mind flash to mushroom clouds, Chernobyl, or maybe the glowing three-eyed fish from The Simpsons? Well, what...
Fungi-Filled Diapers: How Plastic-Eating Fungi May Change Child-Rearing
15 Oct 2025
Contributed by Lukas
If you've ever changed a diaper, you might've wondered what happens to it after it goes in the trash. The answer, unfortunately, is that it'll sit in ...
Raising Capital for Alt-Protein in the Midst of the Winter
01 Oct 2025
Contributed by Lukas
Recently Alex Shandrovsky had me as a guest on his show, the Investment Climate Podcast to talk about The Better Meat Co.'s recent funding round. Wh...
Bottling the Sky: Aircapture's Carbon Capture Breakthrough
15 Sep 2025
Contributed by Lukas
When you think about climate change solutions, your mind might go to renewable energy, electric vehicles, or eating less meat. These are all of course...
Inside Mighty Earth: Glenn Hurowitz on Transforming the Meat Industry
01 Sep 2025
Contributed by Lukas
What if the biggest environmental culprits were hiding in plain sight—right on our dinner plates? While most environmental organizations train their...
Turning Waste into Bioplastic Gold with Genecis CEO Luna Yu
15 Aug 2025
Contributed by Lukas
It's rare that we contemplate where all the plastic we throw out goes, but rest assured that nearly none of it is being recycled. Simply put, it's usu...
Turning Plants into Plastic-Free Packaging: The Xampla Story
01 Aug 2025
Contributed by Lukas
Plastic pollution is one of the defining environmental challenges of our time—microplastics are now found in our oceans, our soil, our drinking wate...
Microbial Might: Can MicroHarvest Replace Animals in Pet and Livestock Feed?
15 Jul 2025
Contributed by Lukas
What if we could grow nutritious, sustainable protein—not in months or weeks—but in just one day? This episode's guest is doing just that. Rather ...
There's no Eighth Continent to Farm: Mike Grunwald on Feeding Ourselves without Frying the Planet
01 Jul 2025
Contributed by Lukas
In this episode, I'm joined by one of America's most thoughtful national journalists: Mike Grunwald. You may know him from his work at Time, Politico,...
Trash into Treasure: ChainCraft Is Converting Food Waste into Sustainable Chemicals
15 Jun 2025
Contributed by Lukas
What if we could turn the mountains of food waste we generate every day into high-value chemicals that replace fossil fuels and palm oil—two of the ...
Unstoppable Entrepreneurs: Lori Rosenkopf on the Many Paths to Startup Success
01 Jun 2025
Contributed by Lukas
This episode's guest is someone who's spent her career studying—and championing—entrepreneurs who don't always fit the Silicon Valley mold. Dr. Lo...
The Crazy Rock Lady: How Eion is Turning Crushed Rocks into Climate Gold
15 May 2025
Contributed by Lukas
You've heard of carbon capture machines, but what if one of the most powerful tools for removing CO₂ from the atmosphere isn't high-tech at all—ju...
Vedge of Glory: How Two Plant-Based Restaurateurs Have Survived for Decades
01 May 2025
Contributed by Lukas
In the restaurant world, infant mortality is the norm. Nearly two-thirds of new eateries shut down in their first year. Only one in five lives to see ...
The Venture Capitalist Who Wants You to Donate More to Charity
15 Apr 2025
Contributed by Lukas
Nick Cooney is one of the most prolific investors in food and ag tech. As the founder of Lever VC, he's helped deploy nearly $80 million from his firs...
No Palm, No Problem: Fermenting the Future of Fat
01 Apr 2025
Contributed by Lukas
Palm oil is everywhere—from food to cosmetics to biofuels—but its production is a leading cause of deforestation, habitat destruction, and greenho...
Turning Air Into Butter: Savor's Revolutionary Approach to Alternative Fats
20 Mar 2025
Contributed by Lukas
What if the fat in your butter, cheese, or even burger could be made without animals, without plants, without fermentation, and without agriculture at...
Cleaner Air from Better Plants: The Neoplants Story
01 Mar 2025
Contributed by Lukas
We spend about 90 percent of our lives indoors, yet the air inside our homes and offices is often far more polluted than the air outside. Volatile org...
Helping Alt-Protein Startups Survive the Winter: Ahimsa's Consolidation Approach
15 Feb 2025
Contributed by Lukas
It's no secret that the alternative protein startups are struggling these days. A combination of lower revenue, intense competition, and less availabl...
Subtracting the Bean from Coffee: The Minus Story
01 Feb 2025
Contributed by Lukas
Did you know that it takes 140 liters of water to make a single cup of coffee? Turns out that coffee, as far as plant crops are concerned, has a fairl...
Can a Problem as Big as Climate Be Solved by a Solution as Small as a Microbe?
15 Jan 2025
Contributed by Lukas
In this episode we're diving deep into the fascinating world of carbon recycling with a trailblazer who's reshaping how we think about waste and susta...
From Harvard Business School to Rural Africa: Nicole Poindexter's Journey to Advance Clean Energy Access
01 Jan 2025
Contributed by Lukas
In this episode we're taking you on a journey to some of the most remote corners of West Africa, where energy access is scarce, and innovation is chan...
From Korea to the US: UNLIMEAT Puts its Signature on the Plant-Based Meat Movement
15 Dec 2024
Contributed by Lukas
Most plant-based meats in the US have centered around American staples like hamburgers, hot dogs, chicken nuggets, and sausages. But there's a world o...
Bringing Clean Energy to African Businesses
01 Dec 2024
Contributed by Lukas
Imagine trying to run a small business without a constant supply of energy. With electricity intermittency, you may not have access to wifi, a phone, ...
One Good Human: Eric Schulze on Cultivated Meat's Past and Future
15 Nov 2024
Contributed by Lukas
Eric Schulze loves the intersection of science and food so much that after many years as an FDA regulator, he decided in 2016 to leave the federal gov...
Chocolate without Cocoa Farming: The California Cultured Journey
01 Nov 2024
Contributed by Lukas
We all know chocolate is sweet. The way that it's made—not so much. From deforestation and climate change to child labor and heavy metal conta...
Will Pets Be the First European Consumers of Cultivated Meat? Meatly is Betting on It
15 Oct 2024
Contributed by Lukas
If you follow the world of cultivated meat, you probably know that a few companies have gotten historic regulatory approval and have sold some limited...
Investing in an Animal-Free Food System: Milk & Honey Ventures
01 Oct 2024
Contributed by Lukas
Around the time his son was born in 2011, Beni Nofech saw a video that changed his life. After listening to an argument about the need to move away fr...
Can Bacteria Make Better Leather than Cows? Polybion Says So
15 Sep 2024
Contributed by Lukas
You've heard of fruit leather, but what about making leather from fruit? Or more precisely, feeding fruit waste like mango pulp to bacteria which then...
Are Chickpeas the Future of Alt-Protein? NuCicer is Working On It
01 Sep 2024
Contributed by Lukas
Alt-meat today is typically made from soybeans, yellow peas, wheat, or some combination of those three crops. But there's a whole world of plants out ...
Better than the Reel Thing: How Oshi is Redefining Seafood
15 Aug 2024
Contributed by Lukas
Seafood consumption is going up around the world, including in the US, with salmon being the fish species Americans love to eat the most. (The only ...
Turning the Tide on Fossil Fuels: Is Eco Wave Power the Future of Clean Energy?
01 Aug 2024
Contributed by Lukas
Not everyone gets a second chance of life. But Inna Braverman got just that, and is using her second chance to try to solve one of humanity's most pre...
From Home-Made Smoothies to $200 million in Revenue: Daily Harvest's Journey
15 Jul 2024
Contributed by Lukas
Imagine thinking it would be a good idea to try to help people eat more fruits and vegetables, so you start making whole foods smoothies for your frie...
Novel Proteins for Pets: Omni is Helping Animal Lovers Feed Their Pets Fewer Animals
01 Jul 2024
Contributed by Lukas
If America's roughly 180 million meat-loving dogs and cats formed their own nation, they'd reportedly be the fifth biggest meat-consuming country in ...
Maisie Ganzler Dishes on When and How Corporate Animal Welfare Policies Work
15 Jun 2024
Contributed by Lukas
Maisie Ganzler has never worked at an animal welfare charity nor an alt-protein company. Yet she's in the upper echelon of effectiveness when it comes...
Which Came First: The Chicken or the Potato?
01 Jun 2024
Contributed by Lukas
Many listeners of this show will be familiar with precision fermentation, or turning microbes into factories to produce proteins like those proteins t...
Premature Obituaries? Bruce Friedrich's Optimism for Cultivated Meat
17 May 2024
Contributed by Lukas
Upon reading his obituary, Mark Twain reportedly wrote that "the reports of my death are greatly exaggerated." Whether Twain actually wrote this or no...
Defying the Odds: Orbillion Bio Raising Capital for Cultivated Meat in 2024
10 May 2024
Contributed by Lukas
If you follow the cultivated meat sector, you know that the last couple years have been tough. Some companies have gone under, others have gone into h...
The Past, Present, and Future of Cultivated Meat with UPSIDE Foods' Uma Valeti
03 May 2024
Contributed by Lukas
No cultivated meat company has raised more capital than UPSIDE Foods. In 2022, after having already raised about $200 million in previous rounds, the ...
Fishing for Progress in Asia: Avant Meats
26 Apr 2024
Contributed by Lukas
Asia is leading the world when it comes to semiconductors, solar panels, wind turbines, and other technologies critical for the future. In a time when...
Fishing for High-Margins in Cultivated Seafood: BlueNalu's Path to Scale
19 Apr 2024
Contributed by Lukas
BlueNalu is one of the better-funded companies when it comes to cultivated meat. Having raised more than $100 million, including about $35 million tow...
Is the Future of Cultivated Meat in Thailand? Aleph Farms is Betting on It
12 Apr 2024
Contributed by Lukas
When you think about cultivated meat, Thailand isn't exactly the first country that comes to mind. Sure, you may think about the US, Netherlands, Isra...
Flying Cars or Electric Cars? Isha Datar's Thoughts on Where Cultivated Meat Tech Stands Today
05 Apr 2024
Contributed by Lukas
When the New York Times recently ran an opinion column declaring the infant fatality of the cultivated meat industry, Isha Datar, CEO of New Harvest,...
Mark Post, A Decade After the First Cultivated Burger
29 Mar 2024
Contributed by Lukas
In 2013, Dr. Mark Post shocked the world when he debuted the world's first-ever burger grown from animal cells. Weighing in as a quarter-pounder, the...
Are Smaller Cultivators the Answer for Cultivated Meat's Success? Niya Gupta Thinks So
22 Mar 2024
Contributed by Lukas
Some of the companies in the cultivated meat space are betting that massive stainless steel cultivators—think 100,000L to 250,000L—are the path to...
Josh Tetrick on the Future of the Cultivated Meat Movement
15 Mar 2024
Contributed by Lukas
If you listened to the last episode, you already know that there's an updated paperback edition of my book Clean Meat that's coming out April 9, 2024...
Brief thoughts on the alt-meat movement and my role in it
01 Mar 2024
Contributed by Lukas
I'm excited to announce in this short new podcast episode that there's a new, updated, paperback edition of my book Clean Meat that's coming out on A...
Incubating Tomorrow's Alt-Protein Unicorns: The Kitchen
15 Feb 2024
Contributed by Lukas
If you've spent any time in the startup ecosystem, you start realizing pretty quickly that the US isn't alone in producing a lot of startups, but that...
When Nonprofits Start Businesses: Garden for Wildlife and the National Wildlife Federation
01 Feb 2024
Contributed by Lukas
Most startups are founded by entrepreneurs hopeful that their idea will be the next big thing and pad their bank accounts in the process. Yet sometime...
Can Tech Improve Farm Animals' Lives? Robert Yaman Is Betting On It
15 Jan 2024
Contributed by Lukas
Many times when we talk about technology that can improve animal welfare, we're talking about innovations that either have displaced or could displace...
Making Alt-Meat Research More Intelligent: GreenProtein AI & Noa Weiss
01 Jan 2024
Contributed by Lukas
Predictions abound for industries that allegedly will be upended by artificial intelligence, or AI. Will Uber drivers and truck drivers be replaced by...
Building a Better Chew: Chef GW Chew is Working to Create Better Plant-Based Meat
15 Dec 2023
Contributed by Lukas
As a young man, GW Chew saw his family dying early of lifestyle-related diseases, and he thought maybe he could do something about it. With a last nam...
Making All Births Intended and Wanted: Cadence OTC and Samantha Miller
01 Dec 2023
Contributed by Lukas
Did you know that nearly half of all pregnancies in America are unintended? And that percentage skyrockets when we're talking about teen pregnancies, ...
Power Walking for Cleaner Energy: The Pavegen Story
15 Nov 2023
Contributed by Lukas
Every time you take a step, you're creating energy. Sadly, that energy isn't captured and used to power your daily life. But what if it could be? That...
Robots as a Service to Turn the Tides for Our Oceans: The Reefgen Story
01 Nov 2023
Contributed by Lukas
You probably already know why coral reefs are so important—after all, they're home to a quarter of all marine life. But do you know about seagrass? ...
From Food Bank to Making Bank on Food Influencing: Maxime Sigouin and Fit Vegan Coaching
15 Oct 2023
Contributed by Lukas
Maxime Sigouin was on the verge of homelessness, surviving on free meals from his local food bank. After getting laid off from work and having only ab...
Cementing a Better Future: Leah Ellis and Sublime Systems
01 Oct 2023
Contributed by Lukas
Did you know that nearly 10 percent of all CO2 emissions come from the creation of cement alone? That's more than from all aviation! We rarely think a...
The Most Successful Plant-Based Meat Entrepreneur Ever? Yves Potvin's Konscious Foods
15 Sep 2023
Contributed by Lukas
Nearly all startups fail. Often even founders with a successful exit under their belts have stories of entrepreneurial strikeouts prior to or after th...
Microbes to the Rescue: Lisa Nunez Safarian and Pivot Bio
01 Sep 2023
Contributed by Lukas
A big part of what keeps you alive—among other things—is nitrogen. The plants you eat need it to grow, so for centuries farmers have been applying...
Swapping Leaves for Leather: Biophilica's Mira Nameth
15 Aug 2023
Contributed by Lukas
One day, while walking through the park and looking at all the leaves on the ground, Mira Nameth had a thought: what could she make with all these lea...
Turning the Tide for Tuna: Impact Food's Kelly Pan
01 Aug 2023
Contributed by Lukas
Tuna are like the tigers of the ocean: apex predators essential for oceanic health. And just like with tigers, humanity has been waging an unprovoked ...
Is the Future of Plastic Fungi? MadeRight Is Working on It
15 Jul 2023
Contributed by Lukas
Nearly none of the plastic we use—even what gets thrown in the recycling bin—actually gets recycled. One reason for that is that plastic manufactu...
From Villain to Hero: Rubi Labs's Quest to Make CO2 Work for the Climate
01 Jul 2023
Contributed by Lukas
What started with a small grant from the National Science Foundation to two twin science-y sisters barely out of college is now a startup employing do...
The Most Controversial Plan to Cool the Planet: Make Sunsets
15 Jun 2023
Contributed by Lukas
If you listen to this show, you probably already think that we need to slash human emissions to prevent catastrophic climate change. In many ways, our...
A Packaging Revolution: TIPA is All in on Compostables
01 Jun 2023
Contributed by Lukas
Every piece of plastic you've ever used still exists somewhere on the planet, from the ziplock bag of leftovers to the bag of chips to the packaging h...
Hummus as a Force for Good: Joey Bergstein and the Sabra Story
15 May 2023
Contributed by Lukas
Did you know about the correlation between declining smoking rates and increasing hummus consumption? It's true—a decade ago, as American smoking r...
The OG of Mycelium Fermentation: The Quorn Story
01 May 2023
Contributed by Lukas
There are several dozen startups, including one that I cofounded, laboring to scale mycelium fermentation to a point where it can start making a dent...
From Cultivated Meat to National Security: The Journey of Jason Matheny
15 Apr 2023
Contributed by Lukas
Twenty years ago, Jason Matheny was a public health student who in his spare time was crusading to create a meat industry that would be less reliant o...
Some Help from Kelp: How Keel Labs is Reimagining Sustainable Materials
01 Apr 2023
Contributed by Lukas
You probably already know that using animals to make materials like leather has a lot of downsides. But using petro-chemicals and intensive crops like...
(Bio)engineering Better Beef: Josh March and SciFi Foods' Quest to Cultivate Meat
15 Mar 2023
Contributed by Lukas
In 2021, a lengthy analysis was published by a now-defunct online news outlet concluding that cultivating animal cells at commercial meat industry sc...
The Business of Being an Author and Influencer with Toni Okamoto of Plant-Based on a Budget
01 Mar 2023
Contributed by Lukas
The Business of Being an Author and Influencer with Toni Okamoto of Plant-Based on a Budget This is a special episode of this podcast, because the gue...
Will Technology Spare Animals from Experimentation? Emulate and Jim Corbett are Working on it
15 Feb 2023
Contributed by Lukas
President Biden recently signed into law the FDA Modernization Act 2.0, new legislation that ends the FDA's mandate that all drugs be tested on anima...
Selling Shovels and Pickaxes to the Cultivated Meat Pioneers
01 Feb 2023
Contributed by Lukas
You've heard of the companies seeking to build new brands of animal-free meat, but you hear a lot less about the B2B companies working behind the scen...
Fermenting Methane into Meat! The String Bio Story
15 Jan 2023
Contributed by Lukas
Usually when you hear about meat's connection to methane, it's about all the methane that cows are emitting into the atmosphere, accelerating climate ...
Is the Road to the Future Paved with Upcycled Plastic? Shelly Zhang and Molten Materials Thinks So
01 Jan 2023
Contributed by Lukas
Nearly none of the plastic we use gets recycled. Even the plastic we throw into the recycling bin often ends up in landfills since it's just not econo...
Is Sugar by Another Name Just as Sweet? Ali Wing and Oobli Are Fermenting Their Way to a Sweet Protein Future
15 Dec 2022
Contributed by Lukas
Is Sugar by Another Name Just as Sweet? Ali Wing and Oobli Are Fermenting Their Way to a Sweet Protein Future We all know that eating too much sugar i...
The Deepest Hole Humanity's Ever Dug: The Quaise Energy Story
01 Dec 2022
Contributed by Lukas
The inside of the earth's pretty hot. How hot? As hot as the surface of the sun. Seriously. That heat could generate unbelievable amounts of clean g...
Automated Reforestation: Grant Canary and the Drone Seed Story
15 Nov 2022
Contributed by Lukas
This is a cool episode, because Grant Canary has found a way to make money by cooling the planet—with trees! In episode 98 with Maddie Hall, we lea...
The Legendary Venture Capitalist Fixated on the Future: Steve Jurvetson's Quest to Improve Life On Earth and Beyond
01 Nov 2022
Contributed by Lukas
If you're familiar with the Silicon Valley world or venture capital space, Steve Jurvetson is a name that needs no introduction. For the rest of you, ...
A Whale of a Tale: Wildtype and the Future of Cultivated Seafood
15 Oct 2022
Contributed by Lukas
As we continue to empty the oceans, our species' demand for fish only seems to increase. But what if we could eat all the bluefin tuna and salmon we w...
Tree-mendously Fast-Growing Trees to Fight Climate Change? Maddie Hall and the Living Carbon Story
01 Oct 2022
Contributed by Lukas
What's the most old-school way to capture carbon from the atmosphere? Trees! But is there a new school way to help trees stand up to the task of quick...
Mighty Mycelium: Isabella Iglesias-Musachio and Bosque Foods
15 Sep 2022
Contributed by Lukas
Not plants, and not animals, fungi are an entirely separate kingdom of life, and they can do some really amazing things. For example, two episodes ag...
Spreading the Good Word about Olivine Spreading: Kelly Erhart and Vesta
01 Sep 2022
Contributed by Lukas
Sure, we need to stop emitting greenhouse gases. But even if we stopped all emissions today, there are so many that we've already put into the atmosph...
Can Fungi Fix the Climate Crisis? Colin Averill and Funga Are Working on it
15 Aug 2022
Contributed by Lukas
You've heard of flora (plants). You've heard of fauna (animals). But have you heard of funga? That's the relatively new way to describe this third kin...
Is the Future of Fat Fermented? Jeff Nobbs of Zero Acre Farms Is Betting on it
01 Aug 2022
Contributed by Lukas
At age 18, Jeff Nobbs founded an ecommerce company, building it into a valuable enough startup that it was acquired in what Jeff calls a "life-changi...
Robots to the Recycling Rescue: Matanya Horowitz Is Ensuring Your Recyclables Are Actually Recycled
15 Jul 2022
Contributed by Lukas
You know how you put all your recycling—cans, bottles, cardboard, etc.—into the same bin? Well, have you ever wondered how all that stuff gets sor...
Is Plant-Based Meat about to Get Chunkier? Amos Golan of Chunk Foods Thinks So
01 Jul 2022
Contributed by Lukas
For decades, the alt-meat movement has focused on ground meats like sausages, burgers, nuggets, sticks, and more. That's because it's just a lot less ...
"Meat" the Meat Industry's Journalist: Lisa Keefe and Meatingplace
15 Jun 2022
Contributed by Lukas
If you follow the meat or the alt-meat industry closely, chances are high that you've read Lisa Keefe's work. As the editor-in-chief of both Meatingpl...
This Dude Vasectomized Himself! Meet Dr. Esgar Guarin, the Evangelical Vasectomist
01 Jun 2022
Contributed by Lukas
Our guest in this episode, Dr. Esgar Guarin, is on a crusade to promote vasectomies, and even gave up his previous medical career to focus on simply b...
Is Alt-Protein a National Security Issue? Rep. Ro Khanna Thinks So
15 May 2022
Contributed by Lukas
Many already believe that fostering an alt-protein industry in the US is important for helping the environment, but is it also going to protect Americ...
Reproductive Freedom in the Developing World: Anna Christina Thorsheim and Family Empowerment Media
01 May 2022
Contributed by Lukas
While it's a charity, Family Empowerment Media tries to run like a business in that it relies heavily on measurable, evidence-based strategies that pr...
Oat-to-Market Strategy: Mike Messersmith and the Oatly Story
15 Apr 2022
Contributed by Lukas
If you've been listening to the show for some time, you know that replacing animals in the food system is a topic very close to my heart. While the me...
Ep. 86 | From Tech to Table: Richard Munson and the Food & Ag Tech Revolution
01 Apr 2022
Contributed by Lukas
I try to read any new book that comes out on the topic, and that includes Richard Munson's new book Tech to Table: 25 Innovators Reminaging Food. I re...
Ep. 85 | A Prime Pivot: Why Kimberlie Le and Prime Roots Are Going All in on Deli Meats
15 Mar 2022
Contributed by Lukas
For those of you who've been enjoying Business for Good for some time, today's guest may sound familiar. That's because Kim Le is not only our guest o...
Ep. 84 | Investing in a Post-Animal Economy: Elysabeth Alfano and VegTech ETF
01 Mar 2022
Contributed by Lukas
One of the most common questions I get from listeners is: how can I invest in companies you feature on the show? Well, most of them are startups backe...
Ep. 83 | Will Fungi Free Fish? Anne Palermo is Betting on Fermentation at Aqua Cultured Foods
15 Feb 2022
Contributed by Lukas
Humanity's relentless demand for seafood is emptying the oceans with little end in sight. Does the path to freeing fish from us run through fungi ferm...
Ep. 82 | Engineering Our Way Out of Single-Use Plastics: Troy Swope and the Footprint Story
01 Feb 2022
Contributed by Lukas
You know when you get a food product like those Beyond Meat sausages and see that instead of plastic, it's in one of those biodegradable trays or bowl...
Ep. 81 | The Rapid Rise, High-Profile Fall, and Resilient Recovery of Juicero's Doug Evans
15 Jan 2022
Contributed by Lukas
This is a story about how one man entered startup life, rose to great prominence, got battered in the press and endured a very public downfall, and th...