Send us Fan MailDawn talks with Jennifer Sutton. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. She established her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen. Dawn and Jennifer talk about your unique selling position your particular brands and how you stand out right now.In this episode…Who is Jennifer Sutton and whom does she serve? (1:11).Difference between marketing and advertising(2:11)How do you start to know your brand? (4:27)How do we define our unique selling proposition when we're in a crowded market with numerous competitors offering similar products or services? (8:43)Can we discuss the fear associated with the need for bold introspection to identify our unique selling proposition, even if it means turning away some potential customers?. (15:13)“We are often confused, like confusing the consumer if we're not clear”.(21:23)What are the top three questions someone should start with if they haven't done thorough self-analysis to identify their unique selling proposition and need to become more intentional about their brand's direction?(23:27)Jennifer Sutton’s Information.Website: https://orangewip.com/Website: https://www.brightcomarketers.com/Linkedin:https://www.linkedin.com/in/jenniferjsutton/Twitter/X:https://twitter.com/JJMediaMavenIG:https://www.instagram.com/jenniferjohnssutton/FB: https://www.facebook.com/brightcomarketers/Support the showThanks for listening. If you liked what you heard and want more, please visit and subscribe:Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFPFollow us on Instagram https://www.instagram.com/dawnkkennedyxoFollow us in Tiktok: https://tiktok.com/dawnkkennedyFor weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/Links and Freebies: https://dawnkkennedy.com/resources Support the showSUPPORT THE SHOWOrder Dawn’s book, The Profit Accelerator for Small Business ...

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related