Send us Fan MailDawn talks with Susan Meier, a brand management specialist. Dawn and Susan discuss how businesses evolve over time. In this episode…Who is Susan and whom does she serve? (1:08). Zig Zag. Huh? Why is that important? (3:45).Zig zagging is not a meandering path we take. It has to be intentional. (6:35).Advice from Susan for business owners who have been following their vision and it is not turning out to be what they thought it would be.? (8:09). Is it okay when your audience shifts from one type to another? Or is it just growing? (11:07). How do we marry what our company started out being with what it has evolved to be? It comes down to mindset and perspective. (13:14). Tell the story. (16:46). What if you are embarrassed about going in the wrong direction the first time and don’t want to tell the story? (18:49).Telling the whole story of how you reached success can really increase your market share. (20:37).Tell the story to your employees too. Sell them on it as well as your customers. Your whole team is part of the story (22:31). Susan’s Information. Website- http://www.embracethezigzag.comhttps://twitter.com/susanhmeierSupport the showThanks for listening. If you liked what you heard and want more, please visit and subscribe:Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFPFollow us on Instagram https://www.instagram.com/dawnkkennedyxoFollow us in Tiktok: https://tiktok.com/dawnkkennedyFor weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/Links and Freebies: https://dawnkkennedy.com/resources Support the showSUPPORT THE SHOWOrder Dawn’s book, The Profit Accelerator for Small Business ...

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