Send us Fan MailDawn talks with Meghan Lamle, a sales expert and coach, who cut her teeth in sales and service in the massage industry, where she studied sales psychology, human behavior, and repeatable marketing strategies. Dawn and Meghan discuss all things sales. In this episode…Who is Meghan and whom does she serve? (1:10). Why are sales so important and what does the IRS say about it? (2:19).What are the steps to go through to realize that sales isn’t the worst thing you can imagine ever doing in your life to where you can actually enjoy it? (4:31). Traditional sales say to poke at the customer’s problem to make the sale, what does Meghan think? (8:41). Sales these days is not about creating a false sense of urgency. (12:35). Building deep trust with customers builds deep buyer base. How do you build on the first instance of trust? (14:55). How long should you keep a new product out there before making decisions about whether to keep it, change it, or pull it? (18:08). Differentiation, is it a strong point? It depends. (21:04). As you make more money in your business, do you really need to change your messaging? Changing it could kill if you aren’t careful. (23:31).Meghan’s Information. Website- https://meghanlamle.com/The Salesy Podcast: https://meghanlamle.com/podcastMeghan’s Blog: https://meghanlamle.com/blog/ Instagram: https://www.instagram.com/meghan.lamle/Free Scale to $5k Masterclass: https://meghanlamle.com/scaleto5kmasterclassSupport the showThanks for listening. If you liked what you heard and want more, please visit and subscribe:Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFPFollow us on Instagram https://www.instagram.com/dawnkkennedyxoFollow us in Tiktok: https://tiktok.com/dawnkkennedyFor weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/Links and Freebies: https://dawnkkennedy.com/resources Support the showSUPPORT THE SHOWOrder Dawn’s book, The Profit Accelerator for Small Business ...

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