What do high net worth clients really want? In this episode of the Business of Advice podcast, Cody sits down with Kevin Merrigan, chairman of Northrop & Johnson and a global leader in superyacht brokerage, to uncover the secrets to serving ultra-wealthy clients. With over 40 years of experience and more than 400 yacht deals across 15 countries, Kevin shares how he built trust with billionaires, created unforgettable client experiences and scaled a business that thrives on relationships and referrals. You'll hear his insights on: · Navigating high-stakes negotiations · Understanding the emotional drivers behind luxury purchases · Building a team of experts to deliver excellence If you're ready to elevate your approach to working with high net worth clients, this episode is one you won't want to miss.

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