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Business of Advice

Ep. 108 - Liz Bohannon: Why "Dream Big" Is Terrible Advice

25 Sep 2025

Description

Why is "dream big" the wrong advice for most entrepreneurs? In this episode of the Business of Advice podcast, Cody sits down with Liz Bohannon, founder of Seiko Designs (now Noonday Collection), bestselling author and Forbes Top 20 speaker, to unpack why starting small and taking action beats waiting for a lightning-strike moment. Liz shares her journey from quitting her corporate job at 22 and moving to Uganda with less than $1,000, to building a global brand that has empowered thousands of women worldwide. You'll discover: ·         How to turn opinions into action ·         Why promises are more powerful than goals ·         How embracing small dreams with big energy can lead to extraordinary impact If you're ready to challenge conventional wisdom and rethink how you approach success, this episode is a must-listen!

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