Keith Cunningham, author of "The Road Less Stupid," outlines how executives can avoid these common pitfalls on this edition of The Business of Advice podcast. Four things to consider during a crisis: Current expenses consume future oxygen. There's only one way to go broke, and that is to run out of cash. The greatest risk going forward is that the protocol you use for this crisis becomes the standard for all future situations. How many of your current problems would go away tomorrow if every player on your team was an A player? A crisis gives you the opportunity to cut the fat and focus on your top players. Audit these three areas of your business: expenses, processes and capacity. There are only two reasons to spend money: to keep your customers or get new ones. Are you prioritizing and measuring not only the outcomes, but how you produce those outcomes? Extra capacity results in inefficiencies and eats cash, or your oxygen. Gary Keller/Keith Cunningham podcast episode: https://podcasts.apple.com/us/podcast/bonus-episode-an-interview-with-keith-cunningham/id1469980054?i=1000475699065 Good CEOs frequently ask these questions: What am I missing? Where am I wrong? What do I need to learn? Book by Richard Rumelt: "Good Strategy, Bad Strategy: The difference and why it matters" The 4-Day MBA: [email protected] www.keystothevault.com/the-4-day-mba/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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