Business of Apps Podcast
Episodes
#253: How paid campaigns boost your ASO with David Quinn, VP of Strategy and Partnerships at Gummicube
18 Dec 2025
Contributed by Lukas
App Store optimization is often treated as a checklist item — update keywords, run a few tests, maybe layer on some paid traffic. But when those pie...
#252: Fixing app store funnel drop-offs with Vivian Dang, Senior Director of Accounts & Client Services at Gummicube
15 Dec 2025
Contributed by Lukas
In today’s episode, we’re digging into one of the most overlooked levers in mobile growth: the App Store page itself. Developers obsess over UA bu...
#251: Solving app growth complexity with AI with Eoin Hallahan, CRO at SplitMetrics
08 Dec 2025
Contributed by Lukas
For years, mobile marketers have been navigating a storm of signal loss, rising UA costs, siloed data, and an explosion of tools that promise growth b...
#250: CTV powering mobile conversion with Kaitlin Stebbins, Mobile Growth & Performance Media Lead at Samsung Ads
01 Dec 2025
Contributed by Lukas
As mobile marketers head into another year of rising costs, shrinking signal, and fiercer competition across search and social, one performance channe...
#249: "The Modern UA Funnel: From Acquisition to Unstoppable Retention" App Promotion Summit NYC panel
10 Nov 2025
Contributed by Lukas
You know it better than us - acquiring users is no longer the finish line. It’s barely the starting line. In 2025, growth happens in the layers afte...
#248: Beyond walled gardens: Unlocking new paths for UA with Omri Argaman, Co-Founder and CMO at Zoomd
03 Nov 2025
Contributed by Lukas
As app marketers navigate rising costs and tightening privacy rules, one truth is becoming clear — relying solely on Meta, Google, and TikTok is no ...
#247: "AI & App Engagement" App Promotion Summit NYC panel
27 Oct 2025
Contributed by Lukas
What happens when AI meets lifecycle marketing? In this special episode, we’re bringing you a panel discussion from App Promotion Summit NYC 2025, f...
#246: How D2C is reshaping game monetization with Chris Hewish, President of Xsolla
20 Oct 2025
Contributed by Lukas
Building a sustainable game business has never been more complex—or more full of opportunity. As platforms evolve and user acquisition costs rise, d...
#245: The future of web-to-app funnels for app growth with Andrey Shakhtin, Founder & CEO of FunnelFox
22 Sep 2025
Contributed by Lukas
September rolls on—Apple’s big reveal is behind us, and the tech world is still catching its breath. With the unveiling of the iPhone Air, Apple h...
#244: Boost app revenue: intelligent pricing & payment with Andrew Davies, Chief Innovation Officer at Paddle
15 Sep 2025
Contributed by Lukas
September is in full swing - Apple is about to host its highly anticipated event - fingers crossed the new iPhone will be awesome! “Back to School”...
#243: Acquiring quality mobile users programatically with Rui Mateus, CTO of Mobrand
01 Sep 2025
Contributed by Lukas
Yet another summer is wizzed by with a jet speed. With a few days left, we want to signify this moment by sharing with you yet another App Talk interv...
#242: Turning AI into real app business value with Steve Toy, Chief Executive Officer at Memrise
25 Aug 2025
Contributed by Lukas
We’re certain you’re experiencing this feeling as well - it’s as if we’re finally living in the world that was promised to us by science ficti...
#241: App revenue growth ideas with Jens-Fabian Goetzmann, Head of Product at RevenueCat
18 Aug 2025
Contributed by Lukas
When it comes to growing app revenue, there’s no shortage of advice — but separating the shiny “growth hacks” from the strategies that actuall...
#240: Creative that drives growth: ConsultMyApps’ playbook with Megan Evans, Creative Director at ConsultMyApp
11 Aug 2025
Contributed by Lukas
OK, how many times do you hear on your team’s meetings “You need to be more creative!” Well, I have this question: “How can I be more creative...
#239: Building communities: Stream’s approach with Kenzie Wilson, GTM Lead - AI Moderation at Stream
04 Aug 2025
Contributed by Lukas
How is your summer so far? I hope you’re listening to this episode lying somewhere in a shadow on a beach, and with a breeze keeping you relaxed. I ...
#238: Stand out with smarter mobile messaging with Jason Lyman, Chief Marketing Officer at Customer.io
07 Jul 2025
Contributed by Lukas
In today’s crowded, AI-fueled landscape, it’s not enough to just have messaging — it has to stand out. In this episode, I’m joined by Jason fr...
#237: What not to do: Lessons from consulting hundreds of apps Reed Kuhn, Head of Business Strategy at Branch.io
16 Jun 2025
Contributed by Lukas
All right, I think all of you would agree—regardless of your role or area of expertise in this industry—that learning from the mistakes of others ...
#236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant
02 Jun 2025
Contributed by Lukas
If there is one feature that helps app marketers to persevere through so much of a market change, it is adaptability. As app user acquisition costs we...
#235: “Next gen ad creative: hits & misses” App Promotion Summit London panel
26 May 2025
Contributed by Lukas
What makes a mobile ad stick — and what makes it flop? In this special episode, we feature a panel discussion from App Promotion Summit London 2025,...
#234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel
19 May 2025
Contributed by Lukas
It’s been a couple of weeks since we wrapped up our App Promotion Summit London 2025. We were really happy to have so many bright, smart people unde...
#233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai
12 May 2025
Contributed by Lukas
The level of adoption of ChatGPT, the revolutionary LLM-based AI chatbot, is staggering. I think it wouldn’t be a stretch to say that by now ChatGPT...
#232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch
14 Apr 2025
Contributed by Lukas
One of the most important metrics for a mobile app is its conversion rate. It tells you how many people that use the app for free become your paying c...
#231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK
09 Apr 2025
Contributed by Lukas
Ok, here is the thing. Most apps are still built on rigid, one-size-fits-all user flows. They rely heavily on historic behavior - what a user clicked ...
#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel
17 Mar 2025
Contributed by Lukas
I think by now you’ve noticed that the last few episodes weren’t regular ones, on those we featured our discussion panels from App Promotion Summi...
#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel
03 Mar 2025
Contributed by Lukas
Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have. Today, I’m thrilled to share with you anot...
#228: “Data-drive strategies for UA” App Promotion Summit Berlin panel
24 Feb 2025
Contributed by Lukas
Another week - another bonus episode for you. There is no other way to put it - data is the fuel that powers current economy. When we look at the mobi...
#227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured
17 Feb 2025
Contributed by Lukas
AI is reshaping the way brands create and test ads, and mobile marketing is at the forefront of this revolution. With AI-generated UGC (aka User Gener...
#226: “User Acquisition in 2025” App Promotion Summit Berlin panel
10 Feb 2025
Contributed by Lukas
Today, we’re excited to feature a panel discussion we hosted at our App Promotion Summit Berlin last December. It focused on a crucial topic for all...
#225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs
03 Feb 2025
Contributed by Lukas
Today, we begin with another trivia question for you - can you think of the best case for A/B testing? Are you thinking about a particular app, servic...
#224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental Growth
20 Jan 2025
Contributed by Lukas
In the future, history textbooks will be telling the story of how, at the beginning of the second decade of the 21st century, we all collectively jump...
#223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel
16 Dec 2024
Contributed by Lukas
The holiday season is practically around the corner. We can all hear The Jingle Bells singing and some nice gifts from Amazon are waiting underneath t...
#222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust
09 Dec 2024
Contributed by Lukas
Last year, we celebrated the 15th anniversary of the App Store and Google Play. If you’ve been part of the app industry for all these years, you saw...
#221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine
02 Dec 2024
Contributed by Lukas
A quick trivia question - what was significant about the year 2008 technology-wise? It was the year when Bitcoin was introduced, and Spotify was launc...
#220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo
25 Nov 2024
Contributed by Lukas
One of the staples of app marketing is understanding of your customer. If you understand her needs, her likes and dislikes, her behavior, you can buil...
#219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel
21 Nov 2024
Contributed by Lukas
This week, we are pleased to offer an exclusive bonus episode. As you know, we organize the App Promotion Summit several times a year to bring togethe...
#218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve
19 Nov 2024
Contributed by Lukas
In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect. Our guest, Gaylord Zach, Head of ...
#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog
11 Nov 2024
Contributed by Lukas
For every mobile app out there there was this moment when somebody in its team was making a decision about the app’s pricing. Coding an app isn’t ...
#216: Balancing profit, people and planet in mobile apps with Yves Benchimol, CEO & Co-Founder at WeWard
04 Nov 2024
Contributed by Lukas
This episode will a bit usual. Previously, we covered a broad spectrum of app marketing topics that are on all people’s minds - user acquisition, ap...
#215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway
28 Oct 2024
Contributed by Lukas
A busy life of an app marketer is full of problems, you don’t need me to tell you this. But here is the special one that you may stumble upon. How c...
#214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at Reddit
21 Oct 2024
Contributed by Lukas
One of the most important skills in life is the ability to zoom out and take a holistic view on a problem. This approach is really instrumental in mar...
#213: Building a cookieless future: mobile strategies for success with Ishan Singh, Activation Lead at Bunq
07 Oct 2024
Contributed by Lukas
OK, this time my setting the stage begins with a disclaimer - the cookies we’ll be talking about on this episode have nothing to do with the ones yo...
#212: Gamify your loyalty: the secret to mobile engagement with Thomas Yannopoulos, VP of Revenue, Americas at adjoe
23 Sep 2024
Contributed by Lukas
Running app marketing campaigns, marketers have several goals - I’m sure you know them better than the fingers of your hand. So, it is to find new u...
#211: Mastering mobile product development: data & agility with Jennifer Camacho, Mobile Product Lead at Nespresso
09 Sep 2024
Contributed by Lukas
Think about it - every single day hundreds of millions of people around the world use mobile apps to do something. From checking a weather forecast to...
#210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak
02 Sep 2024
Contributed by Lukas
Your phone has become an extension of your brain. You store a ton of information on it, you use it to get through your day or to plan something in adv...
#209: Quick-Track to User Loyalty: From On-boarding to Engagement with Jeremiah Runser, Marketing Director of Sandbox
26 Aug 2024
Contributed by Lukas
Ok. A quick recap of the app marketing industry history. There was a time, circa 2008 - 2016, when all marketers were going out of their way to acquir...
#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat
21 Aug 2024
Contributed by Lukas
This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit. This time we have a w...
#207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn
12 Aug 2024
Contributed by Lukas
Today, all businesses, brands and marketers are focused on mobile. It is no brainer - people spend two - three hours a day on mobile devices, so much ...
#206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at Readdle
05 Aug 2024
Contributed by Lukas
I think for all of us this experience is familiar. We download a new app we’ve been looking for to fulfill specific needs and for some time the expe...
#205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava
29 Jul 2024
Contributed by Lukas
The field of app marketing is full of jargon. Just from the top of my head a few acronyms for you - ASO, CPI, CPA, LTV, FBI (sorry the last one was ob...
#204: Transforming ‘meh’ to magic: AI-driven app engagement boosts with Steve Toy, Chief Executive Officer at Memrise
22 Jul 2024
Contributed by Lukas
How many languages do you know? Would you like learn a new one? Science unequivocally says that it is good for your brain to learn new languages. You ...
#203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship
15 Jul 2024
Contributed by Lukas
Do you like the holiday season? Yes - it is a hypothetical question, we all do. Why do we love this time of the year? Because this is the time when we...
#202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer
08 Jul 2024
Contributed by Lukas
I bet, as an app marketer, you are on a constant hunt for new marketing channels, right? What do you know about affiliate marketing? If the answer is ...
#201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames
01 Jul 2024
Contributed by Lukas
I’m sure you would argue that the world of mobile apps is extremely competitive. By now, it seems like all business verticals have gone mobile and i...
🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp
10 Jun 2024
Contributed by Lukas
On one of the recent episodes of this podcast, we talked about the app growth, claiming that growth is likely the notion that has been discussed by ap...
#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta
03 Jun 2024
Contributed by Lukas
I’m sure you’ve heard this adage “Data is the new blood of the economy”. When you operate on a big market with lots of competitors you better ...
#198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer
27 May 2024
Contributed by Lukas
Ok, a bit of trivia to begin with - what is the most common and most used word app marketers and app owners use in a conversation about their apps in ...
#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app
20 May 2024
Contributed by Lukas
There is a decent number of ways to market your mobile app on app stores. I think by now we all know them so well - App Store Optimization to drive na...
#196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine
13 May 2024
Contributed by Lukas
Let’s state the obvious - people love playing games, especially on their smartphones, and they do love brands. Now, if you ask a mobile marketer wha...
#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst
06 May 2024
Contributed by Lukas
One of the topics, that has been permeating this podcast over the years, is mobile app growth. And in general - year after year, conference after conf...
#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting
29 Apr 2024
Contributed by Lukas
Ok, a bit of a mental gymnastics - imaging you’re holding a smartphone in your hand and you’ve just purchased it. You’ve unpacked it, turned on ...
#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant
15 Apr 2024
Contributed by Lukas
Today, of all business models the subscription model is the one that rules the world of mobile apps. Long gone the times when you hear the word subscr...
#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai
02 Apr 2024
Contributed by Lukas
We passed the Equinox a couple of weeks ago - the spring is here and, in kind of celebrating spirit, I want us to take a look back at 2023, a bird-vie...
#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily
18 Mar 2024
Contributed by Lukas
It’s 2024 and we are all suppose to talk about Generative AI 24/7 but remember what was at the center of attention for so many app marketers before ...
#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace
14 Mar 2024
Contributed by Lukas
This week we have another bonus episode for you, this time it’s the recording of our recent webinar with Colin Contreary, Head of Content at Embrace...
#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media
11 Mar 2024
Contributed by Lukas
Every change in the app ecosystem, especially when it comes to tools and solutions introduced by Apple or Google, goes through a cycle - first you get...
#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight
04 Mar 2024
Contributed by Lukas
We live the world of smart things - smart homes, smart cars (and I don’t mean the Smart car brand from Mercedes, in general - fleets of electric veh...
#187: Boosting App Growth with Ad Creatives with Jessica Gotti, Head of Performance Marketing at Paired
26 Feb 2024
Contributed by Lukas
Science tells us that 80% of information we perceive every second we’re awake is visual. We make sense of this world around us by processing lots an...
#186: The best and worst mobile user experiences with Eric Futoran, Co-Founder of Embrace
19 Feb 2024
Contributed by Lukas
User experience. This term has become so widespread and significant for business because we all use so many products and services and if you think abo...
#185: How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca Boca
12 Feb 2024
Contributed by Lukas
As so many app developers and publishers would agree, growing an audience for an app is a challenge. Nothing is static - you find a new marketing chan...
#184: New regulatory landscape of In-App purchases with Michael Bilotta, Head of Digital Goods & Services at Worldline
05 Feb 2024
Contributed by Lukas
There is this joke in Silicon Valley “US tech companies are great in software, Chinese ones are cool in hardware and EU make laws and regulations”...
#183: Boosting User Engagement and App Retention @ APS Berlin
25 Jan 2024
Contributed by Lukas
Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Sum...
#182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks
22 Jan 2024
Contributed by Lukas
What are you watching these days? The Morning Show or Foundation on Apple TV+? Jack Ryan on Amazon Prime? Are you listening music on Apple Music or Sp...
#181: App Growth Strategies for 2024 @ APS Berlin
18 Jan 2024
Contributed by Lukas
This week we have another bonus episode for you, this time it’s the App Growth Strategies for 2024 panel discussion from our App Promotion Summit Be...
#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal
15 Jan 2024
Contributed by Lukas
Happy 2024 everybody! It’s time of the year when we think about resolutions like keeping yourself fit and so fitness can be one of the things on you...
#179: App Subscription A/B Testing best practices with Steve P. Young, Founder at App Masters
08 Jan 2024
Contributed by Lukas
Like with many things in business, when it comes to app marketing people either rely on data to make decisions or listen to their gut feeling. We are ...
#178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert
02 Jan 2024
Contributed by Lukas
Generative Pre-trained Transformer or better known to you as ChatGPT. This Generative AI, based on a large language model, was launched by OpenAI on N...
#177: Preventing App Subscriber Churn with Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats
18 Dec 2023
Contributed by Lukas
App user acquisition is so important across mobile platforms, countries and languages - we all understand the challenge and significance of connecting...
#176: A Mobile Consumer Behaviors landscape with Paul Neto, co-founder, Chief Marketing Officer at Measure Protocol
11 Dec 2023
Contributed by Lukas
Ok, if you work in a brick-and-mortar mall you can see your customers in person daily and you even have a chance to know some of them better than othe...
#175: Enterprise app development security with Greg Ellis, General Manager, Application Security at Digital.ai
04 Dec 2023
Contributed by Lukas
Unless you’re listening to me from Mars or some other planet, you know that today cybersecurity as important as the physical one, they both are inte...
#174: Strategies to master retail on mobile with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai
27 Nov 2023
Contributed by Lukas
How was your shopping this year? How long is your Amazon 2023 Orders list by now? Of course it wasn’t only you and it wasn’t only about Amazon (ev...
#173: The 2023 Customer Engagement Awards with Josh Hollander, Head of Customer Success at OneSignal
20 Nov 2023
Contributed by Lukas
Now, of course - the reason number one why we all in business is to make money, so we can put food on our table, right? But every once in a while we’...
#172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove
06 Nov 2023
Contributed by Lukas
This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove. There are only two months left...
#171: 2023 Mobile UA and Monetization landscape with Renz Gonzales, Head of Biz Dev at PropellerAds
31 Oct 2023
Contributed by Lukas
October of 2023 is almost over, Halloween is just a week away, Thanksgiving and Black Friday are coming - in other words we are closing this year. So ...
#170: ”User Acquisition for Subscription Apps:” App Promotion Summit San Francisco panel
26 Oct 2023
Contributed by Lukas
This week we have a bonus episode for you. During this September’s App Promotion Summit San Francisco we had a great panel we want to share with you...
#169: Winning attention of mobile audiences with Mark Slade, VP Brand at Digital Turbine
23 Oct 2023
Contributed by Lukas
“May I have your attention please?” - how many times did you hear this ask? When you look at the screen of your smartphone, tablet or computer, no...
#168: Using AI to streamline your Mobile marketing operations with Fouad Saeidi, CEO at App Growth Network
16 Oct 2023
Contributed by Lukas
Today people find use for Generative AI tech for so many things - entertainment, science, art and, of course, work. For the first time this tech can a...
#167: Monetization tool stack best practices, Alex Kudelka, Co-Founder & CRO at Glassfy
09 Oct 2023
Contributed by Lukas
Morning. You wake up, go to the gym (hopefully), take a shower and sit at your desk to continue to push the envelope of your app business. You maybe a...
#166: State of playable ad formats and creatives with Greg Castro, VP, Global Partnerships at Mobvista
02 Oct 2023
Contributed by Lukas
We carry this small rectangular computer in our pocket or a purse. One moment we complain about how we would like to use it less and wonder how the wo...
#165: The psychology of app user acquisition with Joe Schaeppi, CEO & Co-Founder at Solsten
25 Sep 2023
Contributed by Lukas
App User Acquisition. Gosh, this topic has been covered so heavily precisely because only via acquiring new users for the app does it becomes possible...
#164: Fixing bad mobile ads with Jimmy Morrow, Director of Product Marketing at Moloco
18 Sep 2023
Contributed by Lukas
Okay, let’s start with the obvious - nothing is perfect. By the time you get to your 40s, hopefully, sooner, you realize that as much as you try to ...
#163: The challenges of a mobile game player support with Eric Vermillion, CEO of Helpshift
11 Sep 2023
Contributed by Lukas
We all like it when things go smoothly and prefer it to stay that way but the Universe is messy so people’s experience with mobile apps and mobile g...
#162: Generative AI in mobile ad campaigns with Levi Matkins, CEO of LifeStreet
04 Sep 2023
Contributed by Lukas
ChatGPT from OpenAI, Bard from Google, Llama from Meta, and a decent number of smaller players are firing on all cylinders to power the Generative AI ...
#161: Building apps for a billion users with Rajesh Janakiraman, Engineering Manager at Gmail Android at Google
28 Aug 2023
Contributed by Lukas
One of the things that set mobile apps apart from desktop software is the scale. Since 2008, when the mobile app stores were launched, and on, scale h...
#160: App onboarding: solving the endless choice problem with Chris Dalla Riva, Senior Product Manager at Audiomack
21 Aug 2023
Contributed by Lukas
Frictions. “The resistance that one surface or object encounters when moving over another” - this is the dictionary definition of what friction me...
#159: Web-to-app user acquisition war stories with Andrew Tsui, former Director of Product at K Health
14 Aug 2023
Contributed by Lukas
A long-long time ago, 16 years ago to be precise, there was the world before Mobile - the time when if you wanted to read the news, watch movies, pay ...
#158: Strategic analytics for app growth with Jeff Wang, VP of Growth at Hiatus
07 Aug 2023
Contributed by Lukas
I don’t think anybody in the app industry would argue with the fact that growth is what occupies app marketers’ and developers’ minds all the ti...
#157: Marketing with ChatGPT: lessons learned so far with Bryan Karas, CEO of Playbook Media
31 Jul 2023
Contributed by Lukas
In this episode, we’ll be discussing how ChatGPT can help you create more effective digital marketing campaigns. We’ll be exploring the latest adv...
#156: The art & science of a mobile user research with Rosie Hoggmascall, Head of Growth at Perceptycs
24 Jul 2023
Contributed by Lukas
Think about it - whatever product or service you offer on a market your success always hinges on how well you know the people you sell your product to...
#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd
17 Jul 2023
Contributed by Lukas
PR - what does this acronym mean to you? If you moving from one country to the other, it’s definitely about Permanent Residency, if you’re launchi...
#154: The App Store is 15 years old with Simon Dussart, CEO at Adjust
10 Jul 2023
Contributed by Lukas
Here is a question you may not expect - do you remember yourself when you were 15? And the tough one for all parents - do you remember your kids when ...