Business of Apps Podcast
Episodes
#153: Building a superior mobile product with Lisa Pickett, digital product and marketing specialist
26 Jun 2023
Contributed by Lukas
Remember your first day in the office at your first job? Now switch mentally to today, think about what your work on a project looks like now. What’...
#152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder & CEO at Perceptycs
19 Jun 2023
Contributed by Lukas
There are roughly 5 million mobile apps between iOS and Android (roughly speaking - the population of Norway) and of course every single of those apps...
#151: ChatGPT’s impact on social media, influencers, and brands with Jason Mitchell, CEO at Movement Strategy
12 Jun 2023
Contributed by Lukas
Six months ago, ChatGPT sounded like yet another high-tech gibberish for people who were in the know, today well more than 100 million people around t...
#35: TikTok audiences with Andre Kempe, Founder at Admiral Media
07 Jun 2023
Contributed by Lukas
Are you on TikTok? Who isn’t on TikTok? Although it’s popular with younger audiences, it is possible to attract multiple generations with TikTok’...
#34: Privacy & data in mobile with Alex Ritchie, Product Manager, Privacy and Data at AdColony
07 Jun 2023
Contributed by Lukas
Do you take your smartphone for granted? Even though you’ve had it for years and use it every day? What personal and private data is collected about...
#33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex
07 Jun 2023
Contributed by Lukas
To make an app business sustainable, app marketers need to have a robust strategy to secure their apps growth. When app growth slows down, should mar...
#11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich
07 Jun 2023
Contributed by Lukas
Today the very next goal on every app marketer’s agenda, after acquiring app users, – to retain them. According to multiple sources, the app indus...
#149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude
05 Jun 2023
Contributed by Lukas
When you are looking for a new car to buy, chances are you may check how long it takes for your future ride to accelerate from 0 to 60 miles per hour ...
#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]
29 May 2023
Contributed by Lukas
This episode is different, recently we hosted a webinar featuring Perform[cb] team talking about how to scale user acquisition in 2023 and we’re rel...
#148: The story of Dorothy Perkins mobile’s growth with Laricea Roman-Halliday, Head of Marketing at Dorothy Perkins
15 May 2023
Contributed by Lukas
The retail market, and fashion in particular, has been going through some dramatic changes. The impact of COVID-19 on fashion brands was huge - people...
#147: First-party data: the mobile paradigm shift with Ben Jeger, VP EMEA of Moloco
08 May 2023
Contributed by Lukas
First-party data. Spoiler alert - we aren’t gonna be talking about what data you can collect from your first party in college or your political affi...
#146: ASO with ChatGPT with Thomas Kriebernegg, CEO & Co-founder of App Radar
01 May 2023
Contributed by Lukas
ChatGPT. By now this AI tool’s name is so familiar to you, it took only a few months for the OpenAI breakthrough Artificial Intelligence tool to tou...
#145: SKAdNetwork 4.0: what’s in it for you with Eran Friedman, Co-Founder and CTO at Singular
24 Apr 2023
Contributed by Lukas
It was late March 2018, a pretty unassuming day. Except this is when Apple launched its SKAdNetwork. I bet back then many people weren’t sure what l...
#144: ASA + ASO = app growth app with Emre Bilgic, Senior Sales Engineer at MobileAction
10 Apr 2023
Contributed by Lukas
If you are an app marketer, one of the ways you can slice the app marketing pie is to cut it into paid and free parts. Of course, when you think about...
#143: User Acquisition Strategies from Fabulous app with Natalie Drozd, Marketing & UA Lead at Fabulous
03 Apr 2023
Contributed by Lukas
For more than a century scientists have been trying to pin down what sets us humans apart from the rest of the animal kingdom. The most prominent feat...
#142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital
27 Mar 2023
Contributed by Lukas
Generative AI ChatGPT and leveraging the power of AI for app analytics. Following this new trend, app marketers don’t want to be left behind and act...
#141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak
20 Mar 2023
Contributed by Lukas
Stores. We all visit several times a week a grocery store, once a week we may check out what’s cool in a nearby mall but what store do we check some...
#140: Boosting app engagement with product-led growth principles with Esther Trapadoux, Growth Marketing at Amplitude
13 Mar 2023
Contributed by Lukas
One of the pillars of mobile app growth is App Engagement. Month after month, year after year this is the never-ending challenge for every app markete...
#139: Customer-driven App Development with Josh Wetzel, CRO at OneSignal
27 Feb 2023
Contributed by Lukas
Look around, wherever you’re listening to this episode, many products you can see have three people associated with them - consumer, marketer, and d...
#138: State of Mobile 2023 with Lexi Sydow, Data Analytics at Data.ai
20 Feb 2023
Contributed by Lukas
Throughout the year we host around 50 episodes to introduce you to an app marketing technique, explain how app subscriptions work, dive into app monet...
#137: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at Appsflyer
13 Feb 2023
Contributed by Lukas
One of the biggest causes of our fears and worries is uncertainty. Ask any app marketer “What’s on your mind more than anything else?” and chanc...
#136: Creating the best monetization strategies for free apps with Andriy Sambir, CEO of LinkUp Studio
06 Feb 2023
Contributed by Lukas
When you think about the Internet, what words come to your mind? Essential, cross-cultural, crucial for governance, and the word free would pop up as ...
#135: Tapping Influencers for your app marketing mix with Marion Balinoff, Influencer Marketing Consultant
30 Jan 2023
Contributed by Lukas
Today I’d like to continue the Influencer marketing theme, covering with Marion running an Influencer marketing campaign. Now previously on this pod...
#134: What makes Influencer marketing tick in 2023 with Jennifer Sudo, Managing Partner at M&C Saatchi Performance
23 Jan 2023
Contributed by Lukas
We’ve just passed the holiday season, perhaps some people are still under the impression from the gifts that they got this Christmas. Hence my quest...
#133: Hardcore and mid-core gaming apps marketing with Kate Lovejoy, COO, Retargeting at Adikteev
16 Jan 2023
Contributed by Lukas
This is the first episode we record in 2023, so Happy New Year everybody! It was another turbulent one, to put it mildly, and so let’s talk about so...
#132: Improving Your App Subscription Funnels with Jeff Grang, Co-founder and CPO at Purchasely
09 Jan 2023
Contributed by Lukas
Apple launched subscriptions on the app store back in February 2011. Today, when you think about what apps are powered by this business model, it’s ...
#131: What does Augmented Reality have to offer to app marketing with Doddz, the top Augmented Reality artist
16 Dec 2022
Contributed by Lukas
In every technology, and mobile is not exception, there are transitional moments when a new tech comes in that drastically change the game. For mobile...
#130: Mobile App vs. Web3 ads with Andre Kempe, Founder at Admiral Media & Admiral Studio
28 Nov 2022
Contributed by Lukas
Something tells me that among people who listen to this show there are some who do remember how a dial-up modem should sound like when you’re connec...
#129: Creating a profitable growth strategy for Subscription Apps with Alexander Guerra, Head of Monetization from baz SuperApp
21 Nov 2022
Contributed by Lukas
Back in the day, when app developers made money selling copies of their apps, a growth strategy was important, then in-purchases came along and the ne...
#128: Building user research based app monetization strategy with Jenny Kay Pollock, Lead Subscription Monetization Manager at Together Labs
14 Nov 2022
Contributed by Lukas
I remember a few years ago there was an app industry-wide research conducted with tens of thousands of app developers to reveal what it was like for t...
#127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product & Market Strategy at Branch
07 Nov 2022
Contributed by Lukas
Every industry has these moments - everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom - rules of the ga...
#126: Consumer Subscription Apps: opportunities & challenges with Eric Crowley, Partner at GP Bullhound
31 Oct 2022
Contributed by Lukas
On this podcast, we had app marketers, developers, advertisers, and experts in various areas of the app industry. All these people shared their expert...
#125: A 30-day App Customer Retention challenge with Jennie Lewis, Senior Manager, Customer Insights at Airship
24 Oct 2022
Contributed by Lukas
Imagine you have your bakery shop. I’m sorry if you’re listening to this episode before your lunch but it will help me to make the point :-) Anywa...
#124: Getting your mobile app to greater heights with Dr. J. Gonzalo, VP, Consumer Mobile Services, Europe & P. Gauden, Head of WEU Ecosystem Marketin...
11 Oct 2022
Contributed by Lukas
On one hand, you know how deep mobile has penetrated our lives, how universal it is, so you realize the potential of your app project. On the other, t...
#123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin
03 Oct 2022
Contributed by Lukas
You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other. Usually...
#122: App Marketing for Black Friday & Cyber Monday with Jason Smith, VP of Sales (UK & Europe) at MoEngage
26 Sep 2022
Contributed by Lukas
When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape...
#121: Untapping app growth with great ad creatives with Dan Greenberg, Chief Design Officer at ironSource
19 Sep 2022
Contributed by Lukas
You’ve seen these great videos from Apple they tend to start with the WWDC event every summer, right? Both indie app developers and big app powerhou...
#120: 2022 Mobile App Experiences Gap Survey with Corey Gault, Senior Director of Corporate Communications at Airship
12 Sep 2022
Contributed by Lukas
Think about it, from the time you wake up in the morning to the moment you fall asleep at night you use tools. Please, don’t picture necessarily a h...
#119: LTV in Mobile with Levi Matkins, CEO of LifeStreet
22 Aug 2022
Contributed by Lukas
At the heart of any sustainable business is knowing how much money you actually make with each client. When you launch a mobile app project, your hope...
#118: What an app and the Black Mirror movie have in common? with Emily Tate, Managing Director at Mind the Product
15 Aug 2022
Contributed by Lukas
At this very moment, somewhere on the planet app development teams are working on new mobile apps. Some of them are thinking through features of those...
#117: App Subscriptions Best Practices with Tobias Boerner, Co-Founder at Admiral Studio
08 Aug 2022
Contributed by Lukas
It’s been a while since we talked on this podcast about App Subscriptions - the latest business model for mobile apps that powers revenue generation...
#116: An App Launch: Expectations vs. Reality with Amrick Chauhan, Lead Product Manager at Which?
01 Aug 2022
Contributed by Lukas
Expectations versus reality. This theme is as old as this world. In so many walks of life, we set our expectations high, we’re driven by optimism, w...
#115: Chasing app users’ rapidly changing interests with Fabien-Pierre Nicolas, Advisor at SmartNews
25 Jul 2022
Contributed by Lukas
If you app marketer, one of the things at your job that rises your pulse and eyebrows is the mobile churn. This is the KPI that measures the percentag...
#114: Does Connected TV become the next big thing in UA? with Arthur Querou, CEO at Vibe
11 Jul 2022
Contributed by Lukas
Let me ask you something, do you watch TV? Sem Nexus, Apptweak Depending on your age, when you hear a question like this, you may get a mental picture...
#113: How Lose It! hit 2 million monthly active users with Erin Webster-Shaller, VP Marketing at Loose it!
04 Jul 2022
Contributed by Lukas
Ok, a quick experiment - try to recall apps on your smartphone, that you’ve been using since the inception of the App Store? And now, I am not talki...
#112: How to hack TikTok with Mike Cimmarrusti, Co-Founder & CEO of Realize
27 Jun 2022
Contributed by Lukas
By this time you’ve heard about TikTok countless times, on some occasions, you heard about it from your children, and on others when tech pundits we...
#111: Push Notifications with Nicole J Castillo, Senior Director, Mobile Products at NewsCorp
20 Jun 2022
Contributed by Lukas
How do you get your app users’ attention and communicate something to them? Well, if you could just be next to them, if you could just live in their...
#110: Making social media campaign go viral with Jonathan Maxim, CEO at HeyPal
13 Jun 2022
Contributed by Lukas
Every app marketer would love for their app marketing campaign to go viral. Spending less by getting your potential users’ attention to spread the m...
#109: Solving the AdTech Maze to make UA manager life easier with Ankit Rawal, VP - International Sales & Marketing at Affle’s MAAS
06 Jun 2022
Contributed by Lukas
Every person on this planet who needs to get up on a Monday morning to tune in his brain to work and, basically, it never stops till Friday evening, w...
#108: How to market apps via Influencers with Nadia Bubennikova, Head of agency at BuzzGuru
30 May 2022
Contributed by Lukas
So it’s Monday morning, you’re sitting at your desk, taking a sip from your coffee mug and go like “Ok, I know my app’s user base isn’t grow...
#107: Apps and brands with Charlie Cooke, Head of Growth at Sidekick by Sorted Food
23 May 2022
Contributed by Lukas
Let’s make a quick mental experiment. When I say brand, what pops up in your mind? Apple? Nike? Tesla? That’s right - all those are brands, in fac...
#106: How we gained 200M+ downloads with Anton Volovyk, COO at Reface
16 May 2022
Contributed by Lukas
Since the inception of the iPhone and its innovative App Store, we heard many success stories of apps that grabbed so many people’s attention becaus...
#105: How we bootstrapped to 1 million users with Ania Wysocka, Founder At Rootd
09 May 2022
Contributed by Lukas
Anxiety. If this word doesn’t tell you anything, lucky you. So many people on this planet are familiar with anxiety. Essentially, it is a fear of wh...
#104: State of Mobile Messaging 2022: Insights from 100B messages with Josh Wetzel, CRO at OneSignal
02 May 2022
Contributed by Lukas
According to Statista, in 2021, daily, emails alone were sent a whopping 320 billion times. Emails - the first kind of digital messaging that was adop...
#103: Driving app installs with TikTok Ads with Ryan Thorpe, CMO at Reflectly
25 Apr 2022
Contributed by Lukas
Alright, so you’re looking at the number of daily and monthly active users for your app and wonder “is there a new app marketing channel I am miss...
#102: The Mobile Growth Stack 2022 with Andy Carvell, Partner at Phiture
18 Apr 2022
Contributed by Lukas
No matter what it’s about, if you are serious about building something, like building a house / car / space ship or your mobile app product, you nee...
#101: The year of Cross Promo with Cameron Thom, Directory of Sales at Adikteev & Matej Lancaric, Marketing Consultant
11 Apr 2022
Contributed by Lukas
Ok, what are your options today when it comes to marketing your app? I can tell you from a point of view of a guy who was in app marketing back in 201...
#100: 60 shades of App Growth with Gessica Bicego, CMO at Paired
04 Apr 2022
Contributed by Lukas
This week is a special one - the Business Of Apps podcast has reached episode #100. For this special occasion we’ve invited Gessica Bicego, one of t...
#99: Are we living through the App-ocalypse? with Brett Orlanski, SVP Product and Sales at Bango
28 Mar 2022
Contributed by Lukas
In every industry there are periods of slow gradual changes and very rapid ones, when companies have to adopt quickly and deal with the consequences o...
#98: The State of Mobile 2022 with Lexi Sydow, Head of Insights at Data.ai
21 Mar 2022
Contributed by Lukas
Earlier on this year, data.ai, perhaps you still better know them as App Annie, published the State of Mobile 2022 report which is the ultimate bird-v...
#97: TikTok: the impact on ad business and influencers with Sheyda D, Co-Founder and CTO at ViralMoment
21 Feb 2022
Contributed by Lukas
On one hand, ask your teenage daughter how her girlfriends spend time, quite often including school time, and she will tell you “well, they are fool...
#96: What your consumers want: their expectations and preferences with Jason Smith, VP of Sales (UK & Europe) at MoEngage
14 Feb 2022
Contributed by Lukas
There is a good, very well-established principle in marketing - know your customers. Whatever app you need to market, your first priority needs to be ...
#95: Mobile App Onboarding: how to get it right with Marissa Hsu, Senior Designer at Phiture
07 Feb 2022
Contributed by Lukas
Alright, if you ever traveled somewhere by plane you’ve got a chance to hear this announcement “Boarding complete”. If you were lucky to buy a t...
#94: In-App Purchases: are they here to stay? with Jens-Fabian Goetzmann, Head of Product at RevenueCat
31 Jan 2022
Contributed by Lukas
Ok, here is the thing - even if you aren’t into tech, you can see Apple Incorporated being mentioned in the news pretty much on a daily basis. The...
#93: The impact of creativity on Paid Social with Natalie Rozenblat and Isabella Zulli at Phiture
24 Jan 2022
Contributed by Lukas
Alright, every once in a while I like to begin an episode with a question to the audience - what do you do every morning? You brush your teeth, at lea...
#92: App Monetization in 2021 and beyond with Linda Ouyang, CRO, Fyber - a Digital Turbine company
20 Dec 2021
Contributed by Lukas
Today, there are about 27 million app developers worldwide, it's a big, diverse and dynamic community of mobile software developers who build apps for...
#91: Flow Lab app: the story of the 15x growth with Clarize Marais, Head of Marketing at Flow Lab
13 Dec 2021
Contributed by Lukas
Have you ever had this feeling when you’re working on something, you’re focused on relevant information only, you know exactly what you’re suppo...
#90: The state of app retargeting with Partick Eichmann, General Manager, Americas at Remerge
06 Dec 2021
Contributed by Lukas
Remember when Apple introduced ATT framework this spring, one of the remarks you could hear in the app marketers circles was “all right - the app re...
#89: The big transitions in the app industry with Patrick Mareuil, Managing Director EMEA at Airship
29 Nov 2021
Contributed by Lukas
To say that we live in a time of change would be a big understatement. Pick up any area of your life and you can find a substantial change there. Many...
#88: App User Privacy with Martje Abeldt, Chief RevX Officer
22 Nov 2021
Contributed by Lukas
When you buy any digital product or service, you have two options. You pay for it or get it for “free.” Both have pros and cons, but the free opti...
#87: Effective app design: 4 pillars with Ritam Gandhi, Founder at Studio Graphene
15 Nov 2021
Contributed by Lukas
What does it take to create a mobile app to succeed on a highly competitive e-commerce market? Do you remember a few years ago we used to hear this ca...
#86: Post iOS 14.5 app marketing budgets with Guido Crego, VP of Product at Jampp
01 Nov 2021
Contributed by Lukas
iOS 14.5. If you aren’t in the app marketing industry, this version number of the Apple’s mobile operating system won’t tell about the whole d...
#85: App Lifecycle marketing with Fouad Saeidi, CEO at App Growth Network
25 Oct 2021
Contributed by Lukas
As you're reading these lines, around the world dozens and dozens of app marketing teams work on brainstorming new ideas to give their app a leg up on...
#84: Stories in your app with Aykut Bal, Head of Business at Storyly
18 Oct 2021
Contributed by Lukas
One of the pillars of the app marketing are formats - how information about apps is packed and presented to people on various advertising platforms. I...
#83: Catapulting app growth with Apple Search Ads with Yusuf Barutcu, Director of Business Development of SearchAds.com
11 Oct 2021
Contributed by Lukas
Every app marketer is on a quest to acquire more users for her or his app. Today’s app marketing toolbox consists of such well time-proven tools as ...
#82: iOS 15 implications for ASO with David Bell, CEO of Gummicube
04 Oct 2021
Contributed by Lukas
Year in, year out Apple has been improving its mobile operating system that every iPhone runs on - the iOS. This year its 15th version has just hit th...
#81: Building apps for businesses to survive COVID-19 with Nick Swenson, Managing Partner at Swenson He
29 Sep 2021
Contributed by Lukas
We are more than a year and a half into this pandemic and, aside from the multiple challenges it’s brought into our lives, there is this one - are y...
#80: 2021 Influencer Compensation report with Joe Sinkwitz, Co-founder and CEO at Intellifluence
20 Sep 2021
Contributed by Lukas
One of the biggest differences in a life of a marketer, from let’s say, 10 years ago is that today a big chunk, of not entire, marketing campaign th...
#79: Yubo: building a social network differently with Sacha Lazimi, CEO at Yubo
13 Sep 2021
Contributed by Lukas
Even if you aren’t a tech pundit, who has been following all stories about social media companies, inevitably you stumble upon a breaking story abou...
#78 :The opportunity for consumer subscription apps with Nico Wittenborn, Investor at Adjacent
06 Sep 2021
Contributed by Lukas
On the enormous landscape of mobile apps, there are two special categories that have been grabbing a lot of businesses attention - SAAS (stands for So...
#77 : How to make more of your Search Ads targeting campaigns with Simon Thillay, Head of ASO at AppTweak
16 Aug 2021
Contributed by Lukas
At this point, It wouldn’t surprise any app marketer that to acquire users for their apps they need to do both - App Store Optimization to get nativ...
#76 : Can ASO work hand in hand with performance marketing with Anton Tatarynovich, Senior ASO Consultant at Phiture
02 Aug 2021
Contributed by Lukas
ASO (aka App Store Optimization) has been an app marketing service for a quite a while. Soon after the Apple’s App Store was launched back in 2008, ...
#75 : How Rapchat got to 7 million with Seth Miller, founder and CEO at Rapchat
26 Jul 2021
Contributed by Lukas
Everybody loves music, right? Maybe not the same music, but all the songs you want to hear are at your fingertips. What if you want to do more than ju...
#74 : Driving Growth with Engagement and Retention strategies with Nicole Chin, growth at Mindvalley
19 Jul 2021
Contributed by Lukas
The app growth is the most popular and challenging topic among mobile app marketers. Pull away couple app marketers, get them some coffee and chances ...
#73: User Acquisition via Influencer Marketing with Lucia Aguilar, Founder at TATAM.digital
12 Jul 2021
Contributed by Lukas
It’s mostly certain that many of you may being following so-called influencers on social media. You may follow Kim Kardasian or The Rock on Instagra...
#72: WWDC 2021 implications for iOS developers with Justin Welter, VP of Brand Performance and BD at AdColony
21 Jun 2021
Contributed by Lukas
Every June, software developers around the world eagerly wait for Apple to release what it has in store for them. Usually, it’s technical iOS and ma...
#71: What does make an app a hit? with Sean Casto, CEO of PreApps
14 Jun 2021
Contributed by Lukas
In the 1980s, the world was all about personal computers. In the 1990s, computer games became a thing. Starting in 2009, the last decade has been abou...
#70: App Growth Rocket model with Luca Mastrorocco, Co-Founder of REPLUG
07 Jun 2021
Contributed by Lukas
Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the spac...
#69: App Stores Trends in 2021 with Ariel Michaeli, CEO at AppFigures
31 May 2021
Contributed by Lukas
Most of us wake up in the morning, check the weather, then the traffic on the way to work, unless your office isn’t your desk, sitting next to you...
#68: App Growth story in 2021: FishBrain with Lisa Kennelly, CMO at FishBrain
17 May 2021
Contributed by Lukas
What are most app marketers doing this year compared to last year? Probably not what they planned on, which was incremental app growth techniques and ...
#67: Managing the UK’s largest under 5’s app portfolio with Ian Irving, Senior SEO & ASO Specialist in BBC
10 May 2021
Contributed by Lukas
If you live in the United Kingdom and have kids under 5 years old, then there’s a big chance that they play with apps on their tablet developed by t...
#66: Growing an app with a mission with Aleksandra Reinert, Growth Marketing at Olio
03 May 2021
Contributed by Lukas
Silicon Valley entrepreneurs are known for chasing small ideas with big money, but what about chasing big ideas with big money? Today’s guest is Ale...
#65: How we 5x our growth in 10 months with Jimmy Davis, Head of Acquisition & CRM at Fiit
26 Apr 2021
Contributed by Lukas
Do you exercise? At home or at the gym? Most of us have changed our behaviors and switched to digital fitness to stay in shape - especially because of...
#64: What makes TikTok tick? with Oliver Yonchev, Managing Director at Social Chain
19 Apr 2021
Contributed by Lukas
On this week episode we continue our coversation about TikTok and this time we're taking a close look at factors that have been fueling its exponentia...
#63: TikTok marketing for brands: best practices with Evan Horowitz, CEO at Movers+Shakers
12 Apr 2021
Contributed by Lukas
With more than 500,000 brands worldwide in more than 2,000 product categories, they are all competing for your attention. To meet the demand of reachi...
#62: How to grow your app during the pandemic with Grzegorz Garczyński, Director of Global Performance Marketing at Booksy
05 Apr 2021
Contributed by Lukas
It's been a second year as the whole world has been dealing with the COVID-19 pandemic. Obviously, mobile app businesses are being impacted by this pa...
#61: How to balance a growth strategy for the short and long term with Jess Overton, Director of Demand at ironSource
29 Mar 2021
Contributed by Lukas
When marketers run mobile advertising ad campaigns, just like with any business, or any situation in our life for that matter, they need to make sh...
#60: The State of Mobile 2021 with Amir Ghodrati, Director, Market Insights at App Annie
22 Mar 2021
Contributed by Lukas
We're in the second year of the COVID-19 pandemic, it influenced every single area of our live, including mobile, of course. To get a bird-eye view on...
#59: App localization best practices with Victoria Chang, International Growth Lead at Flowkey
15 Mar 2021
Contributed by Lukas
Growing the app's user base is what on an app marketer's mind from Monday till Friday and possibly on weekends as well. Going international is one of ...
#58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo
08 Mar 2021
Contributed by Lukas
How do people discover mobile apps these days? Via a built-in search on the App Store and Google Play, about 65% of app downloads are powered by sear...