Business of Apps Podcast
Episodes
#57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic
01 Mar 2021
Contributed by Lukas
Fact - people are tired of ads, especially on mobile. Because of such a variety of options they're bombarded in their Instagram / Facebook feeds, insi...
#56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel
22 Feb 2021
Contributed by Lukas
Mobile app growth and how to achieve it are in the center of any well-thought app marketing strategy. You may power your app growth with paid marketin...
#55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero
15 Feb 2021
Contributed by Lukas
On this episode we're talking about app users retention - one of the hardest nut to crack for any app marketer. The method to crack this nut we're sug...
#54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops
08 Feb 2021
Contributed by Lukas
Today mobile app marketers are in a constant battle to connect apps with as many users as possible and their battle field are the Apple's App Store an...
#53: ASO & Paid UA duo: best practices with Arthur Kolayan, VP, Sales & Partnerships at Jellyfish
01 Feb 2021
Contributed by Lukas
Ask a professional app marketer "what is in your marketing toolbox?" and he'll tell you - App Store Optimization, Paid User Acquisition, Influencer Ma...
#52: Finance for App UA managers with Martin Macmillan, CEO and Founder at Pollen VC
25 Jan 2021
Contributed by Lukas
A mobile app user acquisition funding is a crucial process every app business owner should know well to succeed. Too often it's being neglected and it...
#51: How to win Gen Z on mobile with Lexi Sydow, Senior Market Insights Manager at App Annie
18 Jan 2021
Contributed by Lukas
How old were you when you got your first smartphone? These days, 98% of the Generation Z demographic have a smartphone and owned their first one by th...
#50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE
11 Jan 2021
Contributed by Lukas
How do app marketers engage consumers and keep them using their apps? This is not a trivial question. For the last several years, one of the top probl...
#49: What app publishers need to know about data today with Lior Barak, Co-Founder at Tale About Data
14 Dec 2020
Contributed by Lukas
App data - how much does this notion actually tell you? It's been one of the most popular catch phrases but it seems its popularity doesn't really mat...
#48: Combatting mobile ad fraud in COVID-19 era with Luke Taylor, COO and Founder at TrafficGuard
07 Dec 2020
Contributed by Lukas
Mobile ad fraud has been a dark shadow on the entire mobile advertising industry for a number of year by now. It's been growing fast - fraudsters keep...
#47: App growth in 2020: Stitcher with Julie Booth, Growth Marketing Manager at Stitcher
30 Nov 2020
Contributed by Lukas
Do you listen podcasts? Since they emerged as a new medium on iTunes in early 2000, they’ve grown to a huge source of information for people about p...
#46: Transparency and mobile performance with Jordi de los Pinos, Co-founder and CEO at SMADEX
23 Nov 2020
Contributed by Lukas
It’s undeniable - when it comes to mobile advertising, performance - is what you’re looking from your online advertising partner first and foremos...
#45: Paid Social Campaigns with Hannah Parvaz, Head of Growth at Curio
16 Nov 2020
Contributed by Lukas
Paid social campaigns are what our today's guest app marketer Hannah Parvaz is well known and praised for. Over the years, she was multiple time in ch...
#44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet Group
09 Nov 2020
Contributed by Lukas
An app growth is always on the radar of every app developer or a brand. Eavesdrop any app marketing team brainstorming session and you'll hear them av...
#43: App Subscriptions with David Barnard, Developer Advocate at RevenueCat
02 Nov 2020
Contributed by Lukas
App Subscriptions - right now they feel so familiar and omnipresent. Need some examples? Do you watch movies on Netflix? Listen to music on Spotify? G...
#42: App User Acquisition with Influencers with Federico Llano, Co-Founder TATAM Digital
26 Oct 2020
Contributed by Lukas
Do you know who are Influencers? Do you know that app user acquisition with Influencers is one of the app marketing techniques that help brands to con...
#41: App promotion with Reddit with Ashleigh Rankin, Senior Manager, Growth Partnerships at Reddit
19 Oct 2020
Contributed by Lukas
App marketing is not a sprint, but a marathon. You are on a constant quest to find new channels to reach your app users. Most of us know about Faceboo...
#40: App Success in 2020 with Darius Mora CMO at Reflectly
12 Oct 2020
Contributed by Lukas
Question to you - as an app marketer - how do you deal with stress and anxiety in everyday life to set yourself up for success? Listen to music, read ...
#39: App retention: best practices with Anja Obermüller, Head of Product Marketing, Runtastic
05 Oct 2020
Contributed by Lukas
App retention has been one of the most heated app marketing topics. Let's put it this way. What would you say if people buy your masterpiece but onl...
#38: User Acquisition with Christian Eckhardt, CEO and Co-Founder at Customlytics
28 Sep 2020
Contributed by Lukas
Conversations between app marketers often focus on user acquisition (UA) and if you happen to be listening to savvy app marketers, you may listen them...
#37: Game Taxonomy and Analytics with Amir Ghodrati, Director, Market Insights at App Annie
21 Sep 2020
Contributed by Lukas
With so many games available in app stores, people can play them anytime and anywhere. Both Apple's iOS App Store and Google Play store from Google do...
#36: How to increase app retention with Darren Last, Digital Transformation Consultant at Shell
14 Sep 2020
Contributed by Lukas
Retain or not retain? That’s the question when it comes to app retention -the most important metric that app marketers and publishers focus on tod...
#32: In-app bidding with Daniel Tchernahovsky, Managing Director, EMEA at Applovin
17 Aug 2020
Contributed by Lukas
Millions of developers have put their time, money, and sweat into creating apps to make a profit via paid ads, a subscription model, and in-app biddin...
#31: A/B Testing for an app with Karan Tibdewal, Growth Consultant at Phiture
10 Aug 2020
Contributed by Lukas
When developing an app, the work of many is put together. It’s a combination of art, math, and marketing expertise that equates with users to uncove...
#30: When COVID-19 causes a spike in demand with Tina Zhang, Paid Acquisition Manager, Memrise app
03 Aug 2020
Contributed by Lukas
Classic sci-fi books and movies often portray a pandemic as out of this world. Now, it’s reality. Many businesses were hit and crushed, while others...
#29: Third Party ad networks with Solange Baki, Growth Marketing Manager at Badoo
28 Jul 2020
Contributed by Lukas
Every app needs a user. Fortunately, dozens of channels exist for app marketers to find users, including social, search, and third-party ad networks. ...
#28: App user experience: best practices with Daniel Ushida, App Growth Hacker at Growth Tribe Academy
20 Jul 2020
Contributed by Lukas
Who are app growth hackers? Well, have you ever experienced worse-than-expected app engagement results? What’s the problem? Something’s spoiling u...
#27: A/B Testing on Google Play with Susan Azari, Mobile App Commercial Lead at The Very Group
13 Jul 2020
Contributed by Lukas
What A/B testing on Google Play store has to do with your daily routine? Well, every morning, most of us hit the snooze button on our alarm app. Then,...
#26: How has Covid-19 affected travel apps? With Alexandra Lamachenka, Global Marketing Manager at Skyscanner
06 Jul 2020
Contributed by Lukas
COVID-19 has changed the world and impacted the global economy, especially for companies offering airline and other travel services. Today’s guest i...
#25: Community-based app management: best practices with Ayat Baroudi, Head of CRM Marketing at Fishbrain
29 Jun 2020
Contributed by Lukas
In the ocean of mobile apps there are some that are built for a community. If you take any mundane app on your smartphone, it may have thousands of ...
#24: COVID-19 impact on Snapchat with Samuel Bevan, Head of Emerging International, Advertising Solutions at Snap
22 Jun 2020
Contributed by Lukas
Today, because of the recent lockdowns all over the world to stop the spread of COVID-19 pandemic, almost all communication between people occurs onli...
#23: App Store Optimization for Google Play with Marie-Laure Cruyt, Chief Product Officer at AppTweak
15 Jun 2020
Contributed by Lukas
App store optimization (ASO) is the oldest app marketing technique used to acquire more app users. Since the early days of the first app store, launch...
#22: App product development and CRM behind ITV Hub with Stuart Jones, Head of Product at ITV HUB
08 Jun 2020
Contributed by Lukas
Behind every successful app is a team of people working together efficiently, especially for those who enjoy on-demand and/or live TV shows. Today’s...
#21: COVID19 app marketing update - trends & tools with David Llewellyn, Director of Marketing EMEA at AppsFlyer
01 Jun 2020
Contributed by Lukas
What helps us deal with uncertain situations? Hard data and analysis. We need to know what happened in the past to know what to do now and in the futu...
#20: App Growth during COVID-19 with Loren Gould, Marketing Director at Cuvva
25 May 2020
Contributed by Lukas
Businesses around the globe are going through the process of adaptation to the new economy. How are they coping with the COVID-19 pandemic? By sharing...
#19: App Store Optimization in action with Paul McCallum, Director of Customer Acquisition at Babylon Health [case study]
18 May 2020
Contributed by Lukas
What is app store optimization (ASO) capable of doing? It’s crucial to know ASO techniques, and learning them from first-hand experience is just as ...
#18: Full Funnel App Marketing with George Sharpe, founder of Favoured
11 May 2020
Contributed by Lukas
Mobile app marketing is a journey, that starts the moment a person sees an ad for a mobile app and finishes when she or he takes an action - buy an ap...
#17: App marketing on TikTok with Tim Armoo, CEO of FanBytes
04 May 2020
Contributed by Lukas
It is the app that both tech pundits and regular people like you and me talk about. Admittadly not all us use the app but we have heard about it many ...
#16: 10 Actions marketers need to win mobile with Lexi Sydow, Data Analyst at App Annie
27 Apr 2020
Contributed by Lukas
The COVID-19 pandemic has impacted all of us, in one way or another. Many marketers and businesses are finding it difficult to know which specific ste...
#15: The art of storytelling for app marketing during COVID-19 pandemic with Faye Liddle-Moore, Commercial Director, Northern Europe at Outbrain
20 Apr 2020
Contributed by Lukas
Storytelling has been around since the beginning of time, and it continues today. In fact, it's really crucial for how our society and economy work no...
#14: Marketing automation on mobile with Paul H. Müller, CTO & Co-Founder of Adjust
13 Apr 2020
Contributed by Lukas
What do you do all day? What does it take to be efficient and organized? Our lives are busy and hectic. We struggle to get everything done because the...
#13: User Acquisition Challenges: from gaming to food delivery, Anh Nguyen Director Of Performance Marketing at Wolt
06 Apr 2020
Contributed by Lukas
When several years ago Apple split the App Store on Games and Apps, it did so by a very good reason. By that time it was obvious that the whole app ec...
#12: App growth strategy with Mick Rigby, CEO at Yodel Mobile
30 Mar 2020
Contributed by Lukas
What comes to mind when you think of Silicon Valley startups? Growth strategy? Sustainable app business? In fact, an app growth strategy is the topic...
#10: B2B marketing for mobile SaaS apps with Philipp Stelzer, Staff Product Manager for GoToMeeting
16 Mar 2020
Contributed by Lukas
Open any online marketing publication, e-book, webinar or YouTube video of a presentation about app marketing, chances are it will be about doing ma...
#9: Mobile app user acquisition with Omri Argaman, CMO of Zoomd
09 Mar 2020
Contributed by Lukas
It doesn’t matter how good a product or service is, if you can’t connect it with people who would benefit from it. Who are your customers? How oft...
#8: How to get your app noticed in 2020 with Scott Tomkins, SVP at Digital Turbine
02 Mar 2020
Contributed by Lukas
More than two million apps are available in the Google Play store and 1.8 million in the Apple app store. With so many apps, how can indie and enterpr...
#7: The State of Mobile 2020 with Paul Barnes, Managing Director EMEA at App Annie
24 Feb 2020
Contributed by Lukas
Welcome to the world of apps and app analytics. You would need to think hard to find a single area in our lives that isn't influenced by mobile apps. ...
#6: Influencer Marketing with Jidé Maduako, CEO of Yoke Network
17 Feb 2020
Contributed by Lukas
Is Influencer Marketing efficient for an app promotion? What is Influencer Marketing you ask? In a nutshell, it's how social media users with big n...
#5: Better app marketing copy with Sandra Wu, Content Marketing Lead at Blinkist
10 Feb 2020
Contributed by Lukas
Are you happy about your app marketing copy? Why is it so important to get it right? As you're reading this paragraph, tens of thousand people around ...
#4: How to drive app installs with SEO with Kate Petrakova, Marketing Lead at Rocket Internet
04 Feb 2020
Contributed by Lukas
In the early 2000s, digital marketing for online commerce companies centered on relative keywords. The key component of search engine optimization (SE...
Ep.#3: ASO and paid search synergy with CEO of App Radar, Thomas Kriebernegg
13 Jan 2020
Contributed by Lukas
Every app project starts with an idea or concept that translates into development, testing, and marketing. Increasing an app’s visibility in app sto...
Ep.#2: App Users Communication Done Right with CEO of Apptentive, Robi Ganguly
08 Jan 2020
Contributed by Lukas
We live in the world of millions mobile apps that have penetrated all areas – work, entertainment, healthcare, art and many more. Every app on your ...
Ep.#1: ASO Essentials with David Bell, CEO and Co-founder of Gummicube
23 Dec 2019
Contributed by Lukas
65% of all mobile app installs come from search, this single data point compels all app marketers have the App Store Optimization technique, aka ASO, ...