On this episode of the Business of Betting Podcast, Jason is joined by Jacob Fortinsky, co-founder & CEO of Novig. Hear them discuss: 02:43 - The current controversy at Harvard, Jacob's alma mater 06:40 - Companies taking political stances, and how Jason and Jacob think about that within their companies 09:31 - Jacob's experience meeting Paul Graham, the founder of Y Combinator 12:04 - High concept overview of Novig 13:35 - Raising $7 million from investors to build Novig 15:30 - What Jacob thinks Jason should have done differently building Smarkets 17:48 - Attracting institutional liquidity providers to sports betting exchanges 20:05 - Sports betting as a zero sum game 24:14 - Price sensitivity of different customer segments 25:50 - Novig's recent launch in Colorado 29:42 - The Novig business model 31:09 - Why the Novig exchange had to launch as a fixed odds sportsbook 32:47 - What Jacob wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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