On this episode of the Business of Betting Podcast, Jason is joined by Adam Small, founder of Third Planet Affiliates. Hear them discuss: 02:01 - Adam’s background and entry into the betting industry 02:40 - Election mania and its impact on business sentiment 03:24 - The role of affiliates in the betting industry 04:23 - Industry insights and trends impacting affiliates 13:44 - Reflecting on the affiliate sector's recent challenges 14:31 - Examining examples of affiliate revenue "baskets" 16:22 - Shifts in cost-per-click and SEO strategies 17:40 - Adam's journey into the affiliate industry 28:00 - Why Adam chose not to become a betting operator 29:30 - The appeal and challenges of being an affiliate 34:08 - The future of growth and potential reckoning in affiliates 37:00 - What’s next for affiliate marketing in betting ⚡️ Follow BoB on Twitter/X ⚡️ Watch BoB on Youtube ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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