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Business of Betting Podcast

E225 - Adam Small from Third Planet Affiliates

01 Nov 2024

Description

On this episode of the Business of Betting Podcast, Jason is joined by Adam Small, founder of Third Planet Affiliates. Hear them discuss: 02:01 - Adam’s background and entry into the betting industry 02:40 - Election mania and its impact on business sentiment 03:24 - The role of affiliates in the betting industry 04:23 - Industry insights and trends impacting affiliates 13:44 - Reflecting on the affiliate sector's recent challenges 14:31 - Examining examples of affiliate revenue "baskets" 16:22 - Shifts in cost-per-click and SEO strategies 17:40 - Adam's journey into the affiliate industry 28:00 - Why Adam chose not to become a betting operator 29:30 - The appeal and challenges of being an affiliate 34:08 - The future of growth and potential reckoning in affiliates 37:00 - What’s next for affiliate marketing in betting ⚡️ Follow BoB on Twitter/X ⚡️ Watch BoB on Youtube ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

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