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Business of Betting Podcast

E238 - Manuel Stan from Catena Media

14 Feb 2025

Description

On this episode of the Business of Betting podcast, Jason is joined by Manuel Stan, CEO of Catena Media. Hear them discuss: 01:01 - Manuel’s journey to Las Vegas and what it’s like calling it home 03:07 - An overview of what Catena Media does and its role in the sports betting ecosystem 04:03 - How shifts in the U.S. market are impacting Catena Media’s business 07:21 - How affiliates are evolving and why engagement is becoming more important 08:00 - Why Catena Media doesn’t operate its own sportsbook 09:31 - The challenges of being a publicly listed company 12:28 - Catena Media’s turnaround strategy under Manuel’s leadership 13:30 - Why Catena Media pulled back from a joint AI initiative 15:20 - The long-term viability of CPA models in the U.S. market 16:49 - Jason’s take on affiliates and their role in customer acquisition 20:38 - The balance between product quality and marketing investment ⚡️ Follow BoB on Twitter/X ⚡️ Watch BoB on Youtube ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

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