E238 - Manuel Stan from Catena Media

On this episode of the Business of Betting podcast, Jason is joined by Manuel Stan, CEO of Catena Media. Hear them discuss: 01:01 - Manuel’s journey to Las Vegas and what it’s like calling it home 03:07 - An overview of what Catena Media does and its role in the sports betting ecosystem 04:03 - How shifts in the U.S. market are impacting Catena Media’s business 07:21 - How affiliates are evolving and why engagement is becoming more important 08:00 - Why Catena Media doesn’t operate its own sportsbook 09:31 - The challenges of being a publicly listed company 12:28 - Catena Media’s turnaround strategy under Manuel’s leadership 13:30 - Why Catena Media pulled back from a joint AI initiative 15:20 - The long-term viability of CPA models in the U.S. market 16:49 - Jason’s take on affiliates and their role in customer acquisition 20:38 - The balance between product quality and marketing investment ⚡️ Follow BoB on Twitter/X ⚡️ Watch BoB on Youtube ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

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