On Episode 302 of the Business of Betting podcast, Jeff Edelstein is joined by Zack Panos, founder of 4Casters, for a deep dive into the future of prediction markets, peer-to-peer betting, and the evolving sports betting ecosystem. Hear them discuss: Zack's journey from learning poker and risk management as a child to founding 4Casters and building a peer-to-peer betting exchange. Why prediction markets have gained momentum, how they differ from traditional sportsbooks, and why California and Texas have become key battlegrounds for their growth. The future of liquidity, market makers, pricing, and why Zack believes betting odds will eventually become a commodity across platforms. Whether prediction markets are here to stay, the regulatory challenges ahead, and why Zack expects sportsbooks and prediction markets to ultimately converge into a similar user experience. How betting and prediction markets encourage probabilistic thinking, improve decision-making, and could reshape how people consume news and information. The growing "gamblification" of society, the impact of AI on entertainment and gambling, and why gambling education should become a much bigger priority. Why Zack believes the industry's biggest opportunity lies in creating customer-friendly products that emphasize long-term engagement over maximizing player losses. 4Casters' long-term vision, lessons learned from fundraising, and Zack's strategy for building a sustainable betting business designed for the next generation of sports bettors ⚡️ Follow BoB on Twitter/X ⚡️ Watch BoB on Youtube ⚡️ Apply to be a guest here

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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