On Episode 304 of the Business of Betting podcast, Jeff Edelstein is joined by Adam Bjorn, CEO of Plannatech Group, for a wide-ranging discussion on his three decades in sports betting, Prime, prediction markets, U.S. regulation, and the future of the industry. Hear them discuss: How Adam got his start in sports betting in Australia and the cultural influence of the Melbourne Cup. Why America's growing gambling and gaming culture could create risks as sports betting, prediction markets, and iGaming expand. The challenges of operating across 50 different U.S. regulatory environments, including taxes, market-access costs, and the federal excise tax. Why Adam decided to acquire Prime and the opportunity he sees in competing for customers in the unregulated market. How prediction markets are attracting professional, syndicate, and recreational bettors away from traditional sportsbooks. Why Adam believes prediction markets are not a new concept and how the U.S. market's liquidity and large consumer base have accelerated their growth. How the World Cup became a major coming-out party for prediction markets, with enormous trading volumes on platforms like Kalshi and Polymarket. Why Prime is focused on grassroots growth, customer service, and carving out a niche rather than competing with the industry's biggest marketing spenders. Adam's experience with U.S. regulators and why he believes changes to taxation could make the regulated sports betting market more sustainable. The evolution of sports betting over Adam's 30-year career, from handwritten ledgers and phone betting to live betting, massive data availability, and AI-powered betting insights. ⚡️ Follow BoB on Twitter/X ⚡️ Watch BoB on Youtube ⚡️ Apply to be a guest here

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