Send us Fan MailCome to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at [email protected] and we'll share details.Back to the episode... In this episode you'll learn how two students in Hamburg took on the biggest beverage monopoly in history with nothing more than €7,000, a second hand van and bags of attitude. fritz kola is now the second biggest soft drink company in Central Europe and over 300 "fritzies" are spreading it father afield.Will and Foxy talk to Mirco Wolf Wiegert founder of Fritz Kola. Mirco and his co founder were students hanging out in a dorm in Hamburg in 2002 when they struck upon the idea of waking up the CSD monopoly with their own creation. In one of the most remarkable underdog successes of the 21st century, Fritz Kola is now a major European CSD company showing "Big Red" exactly how to grow an edgy, authentic and truly purposeful brand.Our visit to our Desert Island sees Karen O'Neill choosing her favourite drink. Her choice isn't any surprise considering how much she loves Beekon Batches, the unique "honey refresher" that she created. Karen shares her roller coaster journey as a founder and talks about how the big consumer trends that have driven the growth of Hard Seltzer are perfectly served by her entirely natural concoction.PS sorry about the sound quality on Will's mic for the Mirco interview. Support the showFor more high-lights and low-downs follow @BizBevPod on "X" or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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