Send us Fan MailIn this episode you'll learn why linear thinking led to a "smack-down" for Hard Seltzer, why the US beer market is so complex and what the economic fundamentals tell us about the log term health of the category.Lester Jones is the Chief Economist and VP of Analytics at the National Beer Wholesalers Association in the USA. With a deep love of beer, an astute economic mind and access to an unrivalled network of data, Lester is the foremost expert on the state of the beer market in the US. Recent years have seen the plateauing of Craft, the bedding in of the AB InBev mega merger and the boom /bust (?) of Hard Seltzer. On top of the impact of the pandemic, these events have led many to question the pre-eminence of Beer. Inflation and supply constraints are increasing short term concerns too but Lester has the insight into the real state of play. It's not all doom and gloom...Hey - how about you share the pod with somebody who will enjoy it? Thanks!Support the showFor more high-lights and low-downs follow @BizBevPod on "X" or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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