Send us Fan MailCome to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests from Duvel, ABI, The Brewers of Europe and others, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have opened for booking. Just drop us a mail at [email protected] and we'll share details.Back to the episode... In this episode you'll learn how one young woman is changing the way that the spirits industry (and Scotch in particular) builds it's networks and educates it's consumers, ambassadors and advocates.Will talks to Georgie Bell, the Global Head of Advocacy for incubation Brands at Bacardi. Despite being an industry veteran with nearly 15 years experience and memberships of the most exclusive industry bodies, Georgie is still retains an outsider's perspective, enabling her to better advise and agitate for change in an industry that can be seen as "stale, male and pale".Our visit to our Desert Island sees Ben Branson, the founder of Seedlip, make a pretty left-field choice that will bring home comforts, if not tropical tastes, to the island.No only that but we talk about Foxy's shirking of BizBevPod responsibilities, wedding ceremonies and the worst cocktail Will has ever ordered.Support the showFor more high-lights and low-downs follow @BizBevPod on "X" or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related