Send us Fan MailIn this episode you'll learn how Diageo approaches innovation at a fundamental level and what the company's core strategy is to meeting the changing needs of consumers across categories, cultures and continents. Host Will Keating sits down for an exclusive and in depth interview with Mark Sandys, the newly appointed Chief Innovation Officer for Diageo, undoubtedly the most exciting job in the largest drinks company in the world. Mark shares unique insights into his approach to the challenge of innovating in a company that has more to gain (and lose!) than anyone else from new thinking across drinks categories . Mark gives frank assessments of category convergence in beer/seltzers/sodas, seemingly endless brand extensions/flavours, the opportunity of THC/Marijuana and his test and learn approach to the "metaverse" as well as many other invaluable glimpses of Diageo's vision for the future.On our usual Desert Island Drink slot, we shift gears completely as Foxy talks to Jason Kidd founder of Blood Monkey Gin and Two Shores Rum about the challenges and opportunities of brining bespoke brands to the world from a small island in the Atlantic.Hey there new listeners! This podcast is for the curious and creative in the global drinks industry, from brewers to brand managers, from distillers to drinkers. If you enjoyed this episode how about you share the pod with somebody who will enjoy it? Or take the time to give us a 5 star review on Apple Podcasts/Spotify. Go on, go on, go on, go on, go on, go on... thanks.For more high-lights and low-downs follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).We're not sponsored or into selling ads to interrupt your day so to support the work we do, we would appreciate it if you could click here to buy us a coffee.Business of Beverages is self-funded and hosted/ edited/produced by Will Keating. Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. Recorded at Hellfire Studios and in person.Support the showFor more high-lights and low-downs follow @BizBevPod on "X" or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.

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