Send us Fan MailIn this episode you'll learn why the most celebrated drinks marketeer alive believes that you have to get mystical when creating brands, cultivating curiosity and captivating consumers. Steve Grasse is the man who famously pitched the concepts for Hendrick's Gin and Sailor Jerry's rum in the same day. Steve is a marketing agency chief, distillery owner and author, together with Aaron Goldfarb, of the new book, Brand Mysticism. Together they explain how they have captured Steve's unique approach to booze marketing and how to take the lessons from his success to your own business, career or brand. Will and Foxy also talk distillery tours, cask strength whiskies and Foxy's fleeting moment of fame! Support the showFor more high-lights and low-downs follow @BizBevPod on "X" or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related