Using Your Analytics to Set SMART Goals

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Recorded20 Feb 2026

Publisherbusinessofcraft.libsyn.com ↗

Handlerec:16026453

Show notes

Let's jump into today's topic: using your analytics to set your future SMART goals. In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy.

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