Business of Craft

Business of Craft 2025 Influencers, Content Creators & Community Leaders

12 Dec 2025

Contributed by Lukas

Today we're diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships. For this season, we're ex...

Business of Craft 2025 Scale Your Brand with Advertising

10 Dec 2025

Contributed by Lukas

Today we're exploring how to scale your brand using digital advertising—yes, the kind that doesn't have to feel like throwing spaghetti at the wall....

Business of Craft 2025 Building Community with Social Media

19 Nov 2025

Contributed by Lukas

Today we're jumping into the topic of utilizing social media to build your community. Today's content is a snippet from our book Marketing magic for s...

Business of Craft 2025 Mastering Newsletters

12 Nov 2025

Contributed by Lukas

Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful.  This is our 8th season o...

Blogs: The Foundation for Your Online Presence

09 Oct 2025

Contributed by Lukas

Welcome to Season 8, Episode 9 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Sa...

Business of Craft 2025 SEO Spellbook: Enchanting the Algorithms

25 Sep 2025

Contributed by Lukas

Welcome to Season 8, Episode 7 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Sa...

Generosity Marketing

02 Sep 2025

Contributed by Lukas

Welcome to another episode of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy ...

Be SMART about Our Smart Goals

19 Aug 2025

Contributed by Lukas

Welcome to Season 8, Episode 6 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Sa...

Crafting your Crafty Brand Narrative

05 Aug 2025

Contributed by Lukas

Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Sa...

Avatars: Who is your craft customer?

22 Jul 2025

Contributed by Lukas

Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Sa...

Differentiating Your Craft Business: Know Like Trust Loop

08 Jul 2025

Contributed by Lukas

Hi friends, it's Leanne, and I'm back with another episode of Business of Craft. Today, we're opening up the next chapter in our marketing spellbook t...

Business of Craft 2025 Changing Landscape for Marketing Crafts

24 Jun 2025

Contributed by Lukas

This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesse...

Business of Craft Email Marketing and AI Efficiencies with Nicole Moore

10 Jun 2024

Contributed by Lukas

Today our guest is Nicole Moore, of Sew Much Moore and Creative Day Job. It wasn't until Nicole left her full-time corporate job in 2013 that she delv...

Business of Craft Karley Cunningham on Differentiating Your Brand

15 May 2024

Contributed by Lukas

Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Gro...

Business of Craft Buying and Selling a Business with Richard Parker

01 May 2024

Contributed by Lukas

Today our guest is Richard Parker, the President of Diomo Corporation, who has dedicated his career to advising and mentoring people who want to buy o...

Business of Craft Pam Slim on Tiny Marketing Actions

30 Apr 2024

Contributed by Lukas

Today our guest is Pamela Slim, celebrated author and small business expert who has dedicated decades to shaping and enhancing the entrepreneurial eco...

Business of Craft Competitive Research and Data Analysis with John Li

01 Apr 2024

Contributed by Lukas

Today we have John Li, the startup and co- founder of PickFu.com who believes in the transformative power of consumer insights to drive business succe...

Business of Craft Adrian Koehler on Fearless Leadership

15 Mar 2024

Contributed by Lukas

Today, our guest is Adrian Koehler, and we're jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coac...

Business of Craft Cathy McKillip on Inventory Management

29 Dec 2023

Contributed by Lukas

Today's guest is Cathy McKillip, CEO and president of RETAIL PROFIT MAKERS, a consulting business designed to help independent retail companies maximi...

Business of Craft Mark Myers on Tax Strategies

15 Dec 2023

Contributed by Lukas

Today, we have a very special guest joining us, who refers to himself as a tax savings architect. Mark Myers is the CEO of Peak Profit Solutions, and ...

Business of Craft Wendy Batten on Coaching Creative Retailers and Entrepreneurs

01 Dec 2023

Contributed by Lukas

Today I'm excited to welcome our guest, Wendy Batten, also known as the Retailer's Mentor. She is a coach, consultant and host of the podcast,  "Crea...

Business of Craft Meagan Rodgers SEO and Search

15 Nov 2023

Contributed by Lukas

Meagan Rodgers is an Account Manager at the agency with mad skills in the area of writing for SEO. She is a lifelong writer and former educator with a...

Business of Craft Carly Brush on Live Selling

01 Nov 2023

Contributed by Lukas

Today my guest is Carly Brush, she is the General Manager of Arts and Handmade at Whatnot, a new live selling platform. Carly is an expert in live sel...

Business of Craft Insights in Influencer Marketing with Anneliese Johnson

15 Oct 2023

Contributed by Lukas

Today's guest is Anneliese Johnson. Anneliese is on-half of the mother-daughter design duo behind Eye Candy Quilts, which focuses on quilt pattern and...

Business of Craft Being Creative and Business Savvy with Jeffrey Madoff

01 Oct 2023

Contributed by Lukas

Today's guest is Jeffrey Madoff, an accomplished director, writer, and educator who has spent over four decades working in the creative industry. He i...

Business of Craft Craft Retailer Research Results with Anneliese Johnson

15 Sep 2023

Contributed by Lukas

Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best prac...

Business of Craft AI + ChatGPT with Lori Highby

15 Jun 2023

Contributed by Lukas

Today my guest is Lori Highby. Lori Highby is an accomplished entrepreneur and a marketing expert with over 20 years of experience in the industry. As...

Business of Craft Creativity and Wonder with Jennifer Keltner

01 Jun 2023

Contributed by Lukas

My guest today Jennifer Keltner has been a maker of things from a very early age. Her first truly independent crafting involved melting crayons in an ...

Business of Craft Creating Community through Podcasting with Meg Goodman

15 May 2023

Contributed by Lukas

Our guest today, Meg Goodman, is an award-winning podcast host and producer, and the founder and CEO of Flint Rock LLC an audio production company. Ea...

Business of Craft: Be a Disruptive Retailer with DeAnna McIntosh

02 May 2023

Contributed by Lukas

DeAnna McIntosh is a business strategist and retail consultant at Retailing Evolved specializing in helping retailers drive sales and increase convers...

Business of Craft: Good Math, Smart Business with Michelle Walker

30 Apr 2023

Contributed by Lukas

My guest today is my colleague Michelle Walker. She's a Financial Strategist and an Account Manager here at Stitchcraft Marketing who began her artist...

Business of Craft Product Development with Nicole Schneider

15 Apr 2023

Contributed by Lukas

My guest today Nichole Schneider is the founder and CEO of Coley International, a product development company for the craft industry. Nichole speciali...

Business of Craft POS Analytics with Morgan Huff and Jim Huff

01 Apr 2023

Contributed by Lukas

My guests today are Morgan Huff and Jim Huff, Co-Founders at Impact Analytics Group. We're discussing data analytics and software that is compatible ...

Business of Craft Mark Hyland

15 Mar 2023

Contributed by Lukas

Mark Hyland is the CEO of Handi Quilter and former CEO of Premier Needle Arts. Mark has been involved within the craft and hobby industry for more tha...

Business of Craft Lyric Kinard

15 Dec 2022

Contributed by Lukas

My guest today is Lyric Kinard, founder of the Academy for Virtual Teaching. Lyric is a fiber artist, quilter and author of the book, Art + Quilt: de...

Business of Craft Anastasia Williams

01 Dec 2022

Contributed by Lukas

My guest today is Anastasia Williams, founder of M1R Marketing. She specializes in creative direction, consulting and coaching for the fiber world, an...

Business of Craft Austin Rivers

15 Nov 2022

Contributed by Lukas

My guest today is the founder of Knit the Rainbow, Austin Rivers. In addition to being a Diversity, Equity, and iInclusion professional and activist, ...

Business of Craft Cecilia Nelson-Hurt

01 Nov 2022

Contributed by Lukas

My guest Cecilia Nelson-Hurt is currently the chief diversity officer at Heidrick & Struggles, an executive talent and leadership advisory firm. Prior...

Business of Craft Elizabeth Townsend Gard

15 Oct 2022

Contributed by Lukas

Today's guest is Elizabeth Townsend Gard, Endowed Professor of Law at Tulane University. She is the co-author of the a two-volume casebook, "IP: Doctr...

Business of Craft Rebecca Inkrote

01 Oct 2022

Contributed by Lukas

Rebecca Inkrote, goes by the name Bex Marie, owns the company Bex Marie Design. Since 2010 she's been building websites for creative professionals. Be...

Business of Craft David Jenyns

15 Sep 2022

Contributed by Lukas

David Jenyns is the founder of Systemology and SystemHub software. He is the author of the book SYSTEMology: Create time, reduce errors and scale you...

Business of Craft Business Development 101

15 May 2022

Contributed by Lukas

Our guest today is Erik Jensen, Chief Strategy Officer at Predictive ROI. Erik developed the podcasting strategy that helped bolster the agency to ov...

Business of Craft Virtual Event Planning

01 May 2022

Contributed by Lukas

Since 2006, my guest Benjamin Levisay has been the CEO & Director of Marketing and Sales for XRX also known as the Knitter's Universe. Founded over 35...

Business of Craft Season 3 Episode 4 Supply Chains and Labor Issues

19 Apr 2022

Contributed by Lukas

Chad Hendricks is the founder and president of Brand Outcomes, an agency focused on helping businesses recruit and retain truck drivers.  He also hos...

Business of Craft Season 3 Episode 3 E-Commerce

01 Apr 2022

Contributed by Lukas

Michael Bird is the co-founder and CEO of Spindustry, a digital marketing agency based in Des Moines IA. Spindustry is a leader in  producing e-comme...

Business of Craft Season 3 Episode 2 Planning a Trade Show

15 Mar 2022

Contributed by Lukas

Our guests today are Abby Glassenberg and Darrin Stern. Abby co-founded Craft Industry Alliance and now serves as its president. She's also a sewing p...

Business of Craft Season 3 Episode 1 The 80:20 Rule

01 Mar 2022

Contributed by Lukas

Have you been thinking about how your fiber or fabric business can continue to adapt and thrive? Well, you're listening to the right show because that...

Business of Craft Season 3 Coming Soon!

07 Feb 2022

Contributed by Lukas

A quick preview of what's coming up in Season 2 of Business of Craft, launching March 1, 2022.

Business of Craft Amy E. Smith on Being a Female Bad-Ass in Business

15 May 2020

Contributed by Lukas

[Just a quick warning that we're going to be throwing around some curse words in today's episode so if you've got little ears listening or that kind o...

Business of Craft Glenn Martin on Human Resources

01 May 2020

Contributed by Lukas

My guest today is Glenn Martin, a business consultant with over 30 years of experience. In 2002 he founded Trakstar, a human resource software applica...

Business of Craft Bex Marie on Websites

15 Apr 2020

Contributed by Lukas

My guest today is Bex Marie of bexmarie.com. Bex, short for Rebecca, is a graphic design professional and since 2010 she's been building websites for ...

Business of Craft Season 2 Jamie Billesbach on Business Plans

01 Apr 2020

Contributed by Lukas

Welcome everyone to the second season of Business of Craft where our theme is wantrepreneurship-- and our episodes are covering all the baby steps you...

Business of Craft Susan Dunn on Financials

15 Mar 2020

Contributed by Lukas

Welcome everyone to the second season of Business of Craft where our theme is wantrepreneurship-- and our episodes are covering all the baby steps you...

Business of Craft Shawn Allison Preparing a Business Plan

01 Mar 2020

Contributed by Lukas

My guest today is Shawn Allison, a business and marketing consultant with the Central Mountain Small Business Development. Shawn has more than 20 year...

Business of Craft Season 2 Robin Waite

15 Feb 2020

Contributed by Lukas

My guest today Robin Waite is one of the most successful professional business coaches in the United Kingdom and author of the book "Take Your Shot: H...

Business of Craft Season 2 Coming Soon!

01 Feb 2020

Contributed by Lukas

A quick preview of what's coming up in Season 2 of Business of Craft, launching February 15, 2020. 

Business of Craft Episode 71 Amy Singer

15 Dec 2019

Contributed by Lukas

My guest today Amy Singer is pioneer publisher of the quarterly digital e-magazine Knitty.com. We discuss the evolution of pattern publishing and Patr...

Business of Craft Janet Kafadar on Building Your Business After Hours

01 Dec 2019

Contributed by Lukas

My guest today is Janet Kafadar, an online business coach who's passionate about helping entrepreneurs package their brilliance into a sustainable, pr...

Business of Craft Steve Koenig on Selling Books in a Digital Age

15 Nov 2019

Contributed by Lukas

My guest today Stephen Koenig is the co-founder of Sommer Street Associates, a publishing intermediary working to connect craft publishers and retaile...

Business of Craft Katie Salmon on Email Marketing

01 Nov 2019

Contributed by Lukas

My guest Katie Salmon is the founder and CEO of a digital marketing consultancy business called Katie Does Marketing. Katie helps shop owners and make...

Business of Craft Laura Bellows on Cultural Appropriation in Craft

15 Oct 2019

Contributed by Lukas

My guest today is Laura Bellows, owner and founder of Jul Designs, an internationally collaborative company producing knitwear and body jewelry design...

Business of Craft Benjamin Krudwig on Millennial Buying Behaviors

01 Oct 2019

Contributed by Lukas

Some listeners might recognize my guest today as a friend and former employee at Stitchcraft Marketing, Benjamin Krudwig. Benjamin makes his mark in t...

Business of Craft Felicia Lo on Intentional Growth

15 Sep 2019

Contributed by Lukas

My guest today, Felicia Lo, is the founder and creative director of Sweet Georgia Yarns. Since 2005 Felicia and her team have focused on bringing "una...

Business of Craft Meg Sutton on Bucking the Trends

01 Sep 2019

Contributed by Lukas

My guest today is Meg Sutton, owner of Belle and Union, a specialty paper and home goods retailer in San Antonio Texas. Meg started the business in 20...

Business of Craft TL Robinson on Starting a Passion Based Business

15 Aug 2019

Contributed by Lukas

My guest today is TL Robinson. She is the founder and CEO of Mass Eden, a natural body care products business. I wanted to have her come on the show t...

Business of Craft Episode 62 Louis Boria Unique Differences

01 Aug 2019

Contributed by Lukas

My guest today, Louis Boria, is the founder and owner of Brooklyn Boy Knits, a company that produces custom knitwear. In addition to building a thrivi...

Business of Craft Episode 61 Mike Michalowicz Profit First and Clockwork

15 Jul 2019

Contributed by Lukas

My guest today is so very highly anticipated. I've been a fan of Michael since I was first introduced to his work through his book, Profit First. Mic...

Business of Craft Episode 60 Scott Beebee Working On Your Business

01 Jul 2019

Contributed by Lukas

My guest today, Scott Beebe, is the founder and head coach of MyBusinessOnPurpose.com, a coaching and consulting business designed to help liberate en...

Business of Craft Episode 59 Kristy Glass on Fear and Growing Your Business

15 Jun 2019

Contributed by Lukas

My guest today, Kristy Glass, started her career in NYC on the stage and screen and then came to knitting after convalescing from some health issues. ...

Business of Craft Episode 58 Stacy Jones on Branding and Influencers

01 Jun 2019

Contributed by Lukas

My guest today, Stacy Jones, is the founder and owner of Hollywood Branded, an agency recognized as one of the top entertainment marketing agencies in...

Business of Craft Episode 57 Katie Hunt on Trade Shows

15 May 2019

Contributed by Lukas

My guest today, Katie Hunt is the founder and CEO of several businesses including Kelp Designs, a stationary manufacturing company and Tradeshow Bootc...

Business of Craft Episode 56 Sara Taylor

01 May 2019

Contributed by Lukas

  My guest, Sara Taylor is the CEO and founder of DeepSEE Consulting, a training and consultancy firm specializing in diversity and inclusion. Sara i...

Business of Craft Episode 55 Gwen Bortner

15 Apr 2019

Contributed by Lukas

My guest today is a well-known personality knitting world. Gwen Bortner has been a figure in the scene since the early '80s.  Gwen is an idea generat...

Business of Craft Episode 54 Schacht Spindle Company Anniversary

01 Apr 2019

Contributed by Lukas

My guests today are Jane Patrick and Barry Schacht of Schacht Spindle Company located in Boulder, Colorado. Jane and Barry have not only had a success...

Business of Craft Episode 53 Otto Strauch on Selling a Business

15 Mar 2019

Contributed by Lukas

My guest today is Otto Strauch, owner of Strauch Fiber Equipment. This episode is about the ups and downs of selling a business. Listen to Otto explai...

Business of Craft Episode 52 Rohit Bhargava on Spotting Trends

01 Mar 2019

Contributed by Lukas

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilv...

Business of Craft Episode 51 Solocast 2019 Trends

15 Feb 2019

Contributed by Lukas

Today's short and sweet episode is about 2019 trends!

Business of Craft Episode 50 Jen Geigley on Being an Influencer

01 Feb 2019

Contributed by Lukas

My guest Jen Geigley is a graphic designer by trade but also she's a prolific knitwear designer and has published several design books including Weeke...

Business of Craft Episode 49 Brian Edman on New SEO Strategies

15 Jan 2019

Contributed by Lukas

My guest today Brian Edman works as an account executive with our friends over at predictive ROI. He has spent his career thus far focusing on search ...

Business of Craft Episode 48 Nancy Marshall on Public Relations

02 Jan 2019

Contributed by Lukas

My guest today Nancy Marshall is an award-winning Public Relations expert and the CEO of Marshall Communications, a marketing firm headquartered in Au...

Business of Craft Episode 47 Listener Questions

15 Dec 2018

Contributed by Lukas

Today we tackle listener questions we've notice come up time and time again in email, conversations, and online forums.

Business of Craft Episode 46 Denise Ackert on Mindfulness

01 Dec 2018

Contributed by Lukas

Today our guest is Denise Ackert, owner of Innerlight Healthworks located in Salida, Colorado. I wanted to have Denise on the show because I've person...

Business of Craft Episode 45 Scott Smith on Business Entities and Taxes

15 Nov 2018

Contributed by Lukas

My guest today is Scott Smith, founder, and CEO of Royal Legal Solutions based in Austin, Texas. I have been involved in so many questions in the lega...

Business of Craft Episode 44 Susan Baier on Segmenting

01 Nov 2018

Contributed by Lukas

My guest today is Susan Baier, head honcho at Audience Audit, a company specializing in attitudinal audience segmentation research.  We chat about ho...

Business of Craft Episode 43 Mary Ann Pruitt on Media Buying

15 Oct 2018

Contributed by Lukas

Mary Ann Pruitt is the CEO and founder of two companies. One is PS Strategies, a marketing agency, and more recently, Mosaic, a media buying agency lo...

Business of Craft Episode 42 Stacey Trock on Difficult Customers

01 Oct 2018

Contributed by Lukas

Today we chat with Stacey Trock, who got her start in the industry with her company Fresh Stitches, a crochet subscription club featuring amigurumi pa...

Business of Craft Episode 41 Leanne Pressly on Brand Logo Design

15 Sep 2018

Contributed by Lukas

In this quick solocast, Leanne Pressly shares her thoughts and experience on logo design for your brand and why it might be time for an update. 

Episode 40 Heidi Gustad on Video Production

01 Sep 2018

Contributed by Lukas

We invited Heidi Gustad to come on our show to talk about video production because this is one of those areas that is so underutilized and is often a ...

Episode 39 Lori Highby on GDPR and SSL

15 Aug 2018

Contributed by Lukas

Today, we chat with Lori Highby about recent changes Google favoring SSL certification and encryption. We also give listeners action items for the new...

Episode 38 Julie MacDonald on Print Media

01 Aug 2018

Contributed by Lukas

Today's guest, Julie MacDonald, is a longtime friend from the days when Leanne worked at Interweave Press. She asked Julie to come on the show to spea...

Episode 37 Kylie Gersekowski on Masterclasses

15 Jul 2018

Contributed by Lukas

Kylie Gersekowski is the owner of Little Moo Designs located in South West Queensland Australia. Kylie started out her crafty career in crafts in 2009...

Episode 36 Leanne Pressly on Planning Your Program

01 Jul 2018

Contributed by Lukas

Today Leanne Pressly presents a solocast with content from the new online course, Magic Wand for Social Media. She covers different mistakes you might...

Episode 36 Leanne Pressly on Planning Your Program

01 Jul 2018

Contributed by Lukas

Today Leanne Pressly presents a solocast with content from the new online course, Magic Wand for Social Media. She covers different mistakes you might...

Episode 35 Sue Monhait on Evaluating an Online Course

15 Jun 2018

Contributed by Lukas

My guest today refers to her community as Gifters-Bakers-Crafters-Makers and she is an expert in helping crafty business owners go from just a dream t...

Episode 34 Kelbourne Woolens on Pivoting Your Business

07 Jun 2018

Contributed by Lukas

My guests today are both accomplished authors and knitwear designers. Kate Gagnon Osborn and Courtney Kelley discuss distributor arrangements, the shi...

Episode 33 Chris Wright on Digital Advertising

15 May 2018

Contributed by Lukas

My guest today is Chris Wright of Prime Publishing. Chris has worked in publishing since 1988 and has a lot of knowledge about digital advertising. I ...

Episode 32 Garrick Arnold on Buying an Existing Business

01 May 2018

Contributed by Lukas

My guest today is a serial entrepreneur with his latest venture in the yarn space. In 2015, Garrick Arnold acquired Yarn Pop, makers of canvas accesso...

Episode 31 Stephen Woessner on Profitable Podcasting

15 Apr 2018

Contributed by Lukas

Our guest today is our first encore guest on Business of Craft. His first show on lead generation was one of the most downloaded episodes so I invited...

Episode 30 Joe McClain on Craft Therapy

01 Apr 2018

Contributed by Lukas

Leanne's guest is doing tremendous work in our industry that our listeners would love to learn more about. Joe McClain is the CEO of the organization ...

Episode 29 Leanne Pressly on Print Advertising

15 Mar 2018

Contributed by Lukas

In Episode 29, a solocast with Leanne Pressly, we'll talk about print advertising. Our topics include ROI, placement, pricing, the size of your ad ...