In this episode, Claire Fudge is interviewed by co-host Charlie Reading. Claire, a dietician and high-performance nutritionist, shares her journey from growing up in a family-operated bakery to becoming an Ironman athlete and starting her own nutrition business. Her path took a dramatic turn following a severe accident that challenged her physical capabilities and reshaped her professional focus towards sports nutrition. Having completed 20 full Ironmans despite her injuries, Claire discusses the biggest mistakes in nutrition she observes among business professionals who are also endurance athletes. She emphasises the importance of personalised nutrition over following generalised diet trends and hints towards the future of nutrition with advancements like continuous glucose monitors and DNA testing. The episode also touches on the role of AI in creating personalised nutrition plans and the importance of kindness in making the world a better place.Highlights:From Dietitian to High Performance NutritionistThe Turning Point: A Life-Changing Accident and Its AftermathThe Evolution of Nutrition: Mistakes, Solutions, and PersonalizationThe Future of Nutrition: DNA Testing, AI, and Personalized PlansContact Claire Fudge: Website | LinkedInClaire Fudge is the dynamic force behind 4thDiscipline. Claire's journey merges her two passions: food and sport, into a career that transcends the conventional boundaries of nutrition and endurance athleticism. As a clinical dietitian with a heart firmly rooted in the world of sports, Claire has carved a niche with her 4-dimensional approach to nutrition, emphasising education and empowerment at its core. Claire's credentials are impressive, not only has she competed in the pinnacle of endurance sports, the 70.3 World Championships and the Ironman World Championships in Kona, but she has also led consultations with a spectrum of clients from professional athletes preparing for the Olympics, to those in clinical settings grappling with various medical conditions. Her 20 years of clinical experience, coupled with her dedication to high-performance sports nutrition, make her a revered High-Performance Nutritionist and Clinical Dietician. Claire's philosophy on nutrition is what truly sets her apart. She believes in empowering individuals with the knowledge to understand the 'why' behind their dietary choices, advocating for a personalised approach that acknowledges the uniqueness of each athlete and client. Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Sponsor Messages:Sign up for the free Limitless Life Workshop from the Trusted Team hereGet your free menu planner from 4th Discipline hereLaunch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [email protected] episode was sponsored by The Trusted Team and 4th Discipline

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