Welcome to The Business of Endurance podcast! In today's episode, we have the privilege of hosting Ben Rosario, a powerhouse in the running industry. From his beginnings as an elite athlete to his transformative role as the Executive Director of Hoka Northern Arizona Elite, Ben has a wealth of experience to share. We delve into his inspiring career journey, uncovering insights on fitness, life, business, and health. Ben reveals secrets from his book "Run Like a Pro, Even if You’re Slow," offering practical tips on training, pacing, recovery, and nutrition. We also explore the innovative coaching methods he uses and the unique culture that drives the success of the Hoka NAZ Elite team, and both the importance and challenges that athlete shoe sponsorship poses. Whether you're an aspiring runner, a seasoned athlete, an entrepreneur or someone looking to elevate their endurance game, this episode is packed with invaluable advice and motivation to help you reach new heights.Highlights:An Inspiring Coaching StoryTraining Strategies with Matt FitzgeraldBusiness of Running TeamsCulture and Coaching PhilosophyTechnology in RunningStaying Healthy ForeverLinks:Click here for additional helpful content.Connect with Ben Rosario on LinkedIn & Web.Explore The Limitless Life WorkshopWe are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Launch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.This episode was sponsored by The Trusted Team and 4th Discipline

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