Bob Babbitt's name is so synonymous with the sport of triathlon, he is known as its Godfather. Bob's first Ironman in Hawaii was the third in Ironman history and he has been hooked on triathlon ever since, both as a competitor and on the media side of it too. He's a passionate storyteller and is amazing at finding the real stories among the noise of the race. He is also devoted to the Challenged Athletes Foundation, which he helped to co-found, through which he has raised over $140m to help people with physical challenges enjoy sport and athletics.Claire and I wanted to chat to him about the early days of the sport, how both he and some of the characters that he hung out with went on to build amazing businesses within their passion, and how innovation in sport and business can create whole new exciting opportunities for the future. In this episode you will witness what a brilliant story teller Bob is, hear about the roots of the sport we love, as well as see how his genuine passion is infectious! Bob Babbitt Website: babbittville.comInstagram: @babbittvilleChallenged Athletes Foundation: www.challengedathletes.orgClaire FudgeWebsite: www.4thdiscipline.comInstagram: @the4thdisciplineThis episode was sponsored by 33Fuel.com - click here for discount on your purchase.This episode was sponsored by The Trusted Team and 4th Discipline

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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