In this enlightening episode of the Business of Events Podcast, delve deep into the changing landscape of event ROI. From the strategic moves of Money 2020 during the pandemic to the challenges faced by exhibitors in measuring engagement, hear experts from the field share their insights. Discover how big corporations approach their events differently from third-party organizers and the evolving role of technology in the events industry. This episode is a must-listen for anyone navigating the complex world of event marketing. Episode Highlights: Special guests Jay Weintraub and Robyn Duda. The strategic success of Money 2020 in showcasing ROI to sponsors, especially during a challenging COVID year. Jay Weintraub's take on the shifting mindset of exhibitors and sponsors concerning ROI expectations. Robyn Duda emphasizes the importance of understanding the "why" behind event participation, moving beyond just lead generation. A critical look at the miscommunication between corporates and third-party events, highlighting the different business models in play. The evolving role of technology in aiding exhibitors and sponsors to make informed decisions. Unlock an exclusive masterclass video series with training from Marco Giberti and other industry experts, now approved by the Events Industry Council (EIC). Don't miss out on this informative episode that bridges the gap between expectations and deliverables in the world of event marketing! Get a free sneak peek into the full masterclass course on Leaderpass.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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